Driving Innovation in Tourism Workplaces: The Impact of Leadership, Motivation, and Satisfaction on Employee Behavior

Fauzia Septiani
Anah Furyanah
Fadhoilus shof

Journal of Advanced Research in Social Sciences and Humanities
Vol. 9 No. 2 (2024): JARSSH

Aim: This study examines the effect of transformational leadership, work motivation, and job satisfaction on innovative work behavior.Methodology: The questionnaire was given online using Google Forms and was conducted using a quantitative approach with a sampling technique using accidental sampling. The population in this study was 263, and the sample used was 170 respondents from employees in the hotel sector in Banyumas. This study used SEM-PLS to analyze the data.Findings: The results showed that transformational leadership did not directly affect innovative behavior, but work motivation and job satisfaction affected IWB.Implications/Novel Contribution: Innovative work behavior still needs to be considered and improved, especially in the service sector in Wonosobo, Indonesia.