<![CDATA[This study aims to analyze the strategies for developing an organizational culture based on integrity and discipline at PT Surveyor Indonesia, Bangka Belitung Islands Branch. Using a qualitative approach through in-depth interviews and literature review, this research illustrates how core values such as integrity and discipline are internalized through leadership by example, formal regulatory systems, and collective organizational activities. The AKHLAK BUMN values (Trustworthy, Loyal, Competent) serve as the main framework for strengthening a professional and ethical work culture. The findings show that the implementation of these values positively impacts operational efficiency, company reputation, and team cohesion. However, challenges such as the need for work flexibility in field divisions and varying employee responses to the reward and sanction systems must be addressed through innovative and adaptive policy approaches. This study is expected to provide practical contributions to strengthening organizational culture in state-owned enterprises (SOEs) and enrich academic literature on organizational behavior management in the public sector.]]>
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