ProBisnis : Jurnal Manajemen
Vol. 16 No. 3 (2025): June: Management Science

The Influence of Individual Characteristics, Distance, Cost, and Tangibles on Decisions to Choose a Place of Birth

Bantoyot, Feby (Unknown)
Syaodih, Erliany (Unknown)
Handayani, Nining (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

Quality and affordable delivery services are key to reducing maternal and infant mortality rates. This study aims to analyze the influence of individual characteristics, distance, cost, and tangible quality on mothers' decisions regarding the choice of delivery location at the Bonebakal Health Center in Central Sulawesi. The study employed a quantitative approach with a cross-sectional design, involving 35 pregnant women as respondents who were selected purposively. Data analysis was carried out using the chi-square test and multiple logistic regression. The results showed that age, education, distance, and tangible quality had a significant influence on the decision to choose a place of delivery (p <0.05). Tangible was the most dominant factor with an OR value of 5.783. In contrast, occupation, income, and cost did not have a significant effect in the final model. The regression model was proven valid and explained 74.5% of the variation in decisions (Nagelkerke R² = 0.745). These results highlight the importance of enhancing the physical quality of delivery facilities and education tailored to maternal characteristics, in order to support the selection of a safe and standardized place of delivery.

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Journal Info

Abbrev

ProBisnis

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...