Jurnal Ilmiah Wahana Pendidikan
Vol 11 No 4.D (2025): Jurnal Ilmiah Wahana Pendidikan 

Pengaruh E-WOM dan Brand Love Terhadap Loyalitas Merek Produk Fashion Generasi Z

Zai, Supriyaman (Unknown)
Rianto, Rianto (Unknown)
Qurniawati, Rina Sari (Unknown)

Article Info

Publish Date
30 Apr 2025

Abstract

Understanding how consumers of fashion products behave, especially generation Z, is important because they are the largest population today. This research will examine whether Social Media Marketing and brand love influence E-WOM and brand loyalty so that it can provide new insights for fashion product marketers. The method used is quantitative research using SEM-PLS. From this research it can be concluded that social media marketing has an influence on E-WOM. Apart from that, social media marketing and Brand Love have also been proven to influence brand loyalty

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...