International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health

THE EFFECT OF MARKETING MIX ON INDIHOME CUSTOMER LOYALTY AT PT TELEKOMUNIKASI INDONESIA TBK, LHOKSEUMAWE CITY

M. Subhan (Unknown)
Sahlatul Muna (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This research examines the influence of the marketing mix on IndiHome customer loyalty at PT Telekomunikasi Indonesia, Tbk Lhokseumawe City. The sample in this research was 98 IndiHome customers at PT Telekomunikasi Indonesia, Tbk Lhokseumawe City. The analytical tool used is multiple linear regression. The research results show that each of the product, price, place and promotion variables has a significant positive effect on customer loyalty, both partially and simultaneously

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Journal Info
International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Website

Abbrev

IHERT

Publisher

Universitas Efarina

Subject

Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Description

International Conference on Health Science, Green Economics, Educational Review and Technology is an annual routine conference held by Efarina University as a forum for scientists around the world to make scientific contributions in the fields of Health Science, Green Economics, Educational Review ...