<![CDATA[This study analyzes the application of Islamic business ethics by street vendors and consumer perceptions at sholawatan events in Magelang Regency, and its relation to income improvement. Employing a mixed-methods approach with questionnaires given to 50 vendors and 50 consumers, complemented by in-depth interviews, the research measures adherence to four Naqvi's ethical principles: Unity, Equilibrium, Free Will, and Responsibility. Results indicate that street vendors predominantly apply Islamic business ethics (100% on Unity and Responsibility, 92% Equilibrium, 85% Free Will), which is also perceived positively by most consumers. This ethical application is proven to contribute to vendors' income improvement through building trust and a positive reputation. This study not only provides a comprehensive understanding of business ethics practices in the religious-based informal sector but also fills a literature gap regarding microeconomic case studies in the context of local religious culture, offering a practical reference for vendors to achieve blessings and business sustainability.]]>
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