Jurnal Ecogen
Vol 8, No 2 (2025): Jurnal Ecogen

Keselarasan Faktor Lingkungan, Kapabilitas Manufaktur, Orientasi Kewirausahaan dan Kinerja Perusahaan

Thabrani, Gesit (Unknown)
Susanto, Perengki (Unknown)
Masdupi, Erni (Unknown)

Article Info

Publish Date
26 Jun 2025

Abstract

Small and medium enterprises (SMEs) have proven to have a strategic role in supporting the Indonesian economy. However, the performance of SMEs has not shown excellence in dealing with uncertain environmental conditions. This study looks at the alignment between environmental factors, manufacturing capabilities, entrepreneurial orientation and Company performance using a quality function deployment (QFD) approach. The results of the study show that to deal with environmental factors, SMEs need to focus on quality, innovatively oriented, which has an impact on marketing performance.Keywords:    kinerja perusahan, faktor lingkungan, kapabilitas manufaktur, orientasi kewirausahaan, house of quality

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Journal Info
Jurnal Ecogen
Website

Abbrev

pek

Publisher

Universitas Negeri Padang

Subject

Economics, Econometrics & Finance

Description

Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri ...