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Pengaruh Kualitas Pelayanan Akademik dan Citra Merek Lembaga terhadap Kepuasan Mahasiswa Universitas Negeri Padang Susanto, Perengki
TINGKAP Vol 8, No 1 (2012): TINGKAP
Publisher : Fakultas Ilmu Sosial Universitas Negeri Padang

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Abstract

Customer satisfaction is the main purpose of the institution in providing excellent service to customers. Service quality is not only to give customer satisfaction but also to build a good brand image of the institution. This study aims to analyze the influence of academic service quality and the image of institutions on student satisfaction of the State University of Padang (UNP). Population consisted of students enrolled in semester from July to December 2011. Sampling was done by purposive sampling with total sample size of 220 respondents. Data was analyzed with multiple regression analysis. The results showed that: (1) the quality of academic services have a significant effect on the brand image of the institution, (2) the quality of academic services have a significant effect on student satisfaction, (3) the institution's brand image have a significant effect on student satisfaction. Research suggestion for the institution to make continuous improvements of the quality of academic service as a core product in higher education
Orientasi Kewirausahaan pada Kinerja Usaha Kecil dan Menengah (UKM) Sumatera Barat: Analisis Peran Moderasi dari Intensitas Persaingan, Turbulensi Pasar dan Teknologi Wardi, Yunia; Susanto, Perengki; Abdullah, Nor Liza
Jurnal Manajemen Teknologi Vol 16, No 1 (2017)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9860.671 KB) | DOI: 10.12695/jmt.2017.16.1.4

Abstract

Abstrak. Tujuan penelitian ini adalah menganalisis pengaruh orientasi kewirausahaan meliputi keinovasian, keproaktifan, dan keberanian dalam mengambil risiko terhadap kinerja UKM Sumatera Barat yang dimoderasi oleh intensitas per¬saingan, turbulensi pasar dan teknologi. Populasi penelitian adalah seluruh pimpinan atau pemilik UKM pada komoditas produk/jasa usaha unggulan di Sumatera Barat. Sampel penelitian adalah sebagian dari pimpinan atau pemilik UKM pada komoditas produk/jasa usaha unggulan dengan menggunakan metode penyampelan non-probabilitas, yaitu sampel bertujuan. Ukuran sampel (sample size) diambil sebanyak 400 sampel. Penelitian ini menggunakan moderated regression analysis (MRA). Hasil penelitian menunjukkan bahwa orientasi kewirausahaan meliputi keinovasian, keproaktifan dan keberanian mengambil risiko berpengaruh secara signifikan pada kinerja UKM di Sumatera Barat. Namun, intensitas persaingan, turbulensi pasar dan teknologi tidak mampu memperkuat pengaruh orientasi kewirausahaan terhadap kinerja UKM di Sumatera Barat. Implikasi manajerial dalam penelitian ini didiskusikan kemudian. Kata Kunci: Orientasi kewirausahaan, intensitas persaingan, turbulensi pasar dan teknologi, dan kinerja UKMAbstract. The purpose of this study is to analyse the effect of entrepreneurial orientation (EO) include innovativeness, proactiveness, and risk-taking on performance of small and medium enterprises (SMEs) in West Sumatra moderated by competitive intensity, market, and technological turbulence. The population of the study was all managers or owners of leading products/services of SMEs in West Sumatra. Further, samples were taken by using nonprobabilities sampling method i.e. purposive sampling. The sample size used in the analysis of 400 samples. Data were analyzed by using moderated regression analysis (MRA). The findings show that EO includes innovativeness, proactiveness, and risk-taking have a significant effect on SMEs performance in West Sumatra. However, the moderating effect of competitive intensity, market and technological turbulence on the relationship between EO and SMEs performance were not supported. Managerial implications of the findings are then discussed. Keywords: Entrepreneurial orientation, competitive intensity, market and technological turbulence, and SMEs performance 
Pengaruh Pendidikan dan Prestasi Kerja terhadap Pengembangan Karir pada Karyawan Koperasi Keluarga Besar PT. Semen Padang Susanto, Perengki; Sari, Rina Devita
Jurnal Kajian Manajemen Bisnis Vol 2, No 2 (2013): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.826 KB) | DOI: 10.24036/jkmb.476300

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This study aims to analyze: (1) The effect of education on career development, (2) influence job performance to career development. This research was conducted at the Family Cooperative PT.Semen Padang (KKSP) and the population of this study was all employees of the Family Cooperative PT.Semen Padang numbered 65 people. The sampling technique of this study was stratified sampling technique that is commonly used when the population consists of array groups stratified, and then the number of samples is 56 employees. To obtain a valid and reliable instrument to test the validity and reliability testing. The primary data in this study were obtained from the distribution of questionnaires to the respondents, while secondary data is data associated with the object of the research presented by the Family Cooperative Big PT. Semen Padang. The data analysis technique used is multiple regressions with SPSS version 16.00. The results showed that: (1) there is no significant effect of education on career development, (2) there is a significant effect of job performance on career development. Based on the discussion and conclusions, it is advisable to pay attention to the leadership aspects of education and job performance in order to enhance the career development of employees Cooperative Family of PT.Semen Padang.
Pengaruh Orientasi Pasar pada Kinerja Perusahaan Kecil Susanto, Perengki
Jurnal Kajian Manajemen Bisnis Vol 1, No 2 (2012): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.564 KB) | DOI: 10.24036/jkmb.477600

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Previous studies on market orientation emphasizes on the performance of medium or large enterprises. These findings can not be generalized in the context small firms due to differences in the phenomena that affect the behavior or competitive action, speed of response to the threat and business opportunity (Chen & Hambrick, 1995). In addition, some have argued consistently that small and large companies require different strategies for success in the industry (Hambrick et al., 1982; Woo & Cooper, 1981, 1982). Therefore, this study aimed to determine the effect of market orientation on the performance of small firms. The respondents were managers or owners of small enterprises in Yogyakarta. Sampling was done by purposive sampling method. Sample size was 105 small enterprises in Yogyakarta. Methods of analysis used is multiple regression analysis. The results showed that customer orientation has positive and significant effect on the performance; competitor orientation has negative and significant effect on the performance, and coordination inter-function has positive and no significant effect on the performance of small firms.
Pengaruh Diferensiasi Produk dan Harga terhadap Minat Beli pada Sepeda Fixie di Kota Padang Susanto, Perengki; Rahmi, Nella
Jurnal Kajian Manajemen Bisnis Vol 2, No 1 (2013): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.919 KB) | DOI: 10.24036/jkmb.475500

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The purpose of this research is to determine the extent of the impact of product differentiation and price towards intention to buy on Fixie bike in Padang. The populations in this study are all the people of Padang who were aged 15-24 years which have known Fixie bike but have never had a Fixie. The sample of 100 respondents which used the sampling technique using proportionate stratified random sampling method. The primary data in this study were obtained from questionnaires distributed to the respondents, while secondary data is data associated with the object of the research presented by the other party. Data analysis techniques using descriptive analysis and inductive analysis using multiple linear regression analysis techniques. Hypotheses were tested by t test at α = 0.05. The results showed that the product differentiation significantly influence intention to buy on Fixie bikes in Padang as evidenced by the results of the t test of 4.147 is greater than t table (1.98472) or with sig 0.000 <0.05. Furthermore, prices have a significant effect towards intention to buy on Fixie bikes in Padang as evidenced by the results of the t test of 3.441 is greater than t table (1.98472) or with sig 0.001 <0.05. Obtained R-square value of 0.374, which means that the dependent variable is explained by the independent variables at 37.4% while the remaining 62.6% is explained by other variables outside the model.
Adoption of UTAUT 2 model in analyzing the use of electronic money Fitri Rahmadhani; Perengki Susanto
Operations Management and Information System Studies Vol. 1 No. 2 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

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ln recent years, new financiaI services has been using technoIogy as an intermediary. Every year transactions using eIectronic money continue to increase. This research was conducted related to the evaluation of the use of e-money in Padang City, West Sumatra. The purpose of this study was to evaIuate the use of e-money in Padang City. This research used UTAUT 2 model which influencing the use of electronic money in Padang, West Sumatra using quantitative methods with the Smart PLS 3 analysis with 250 respondents. The sampling in this study used the purposive sampling method. The results of this study indicate that from social influence (SI), hedonic motivation (HM), habit (HT), behavior intention (BI), and use behavior (UB) benefits of this research is that it provide recommendations related to the UTAUT 2 model which can be used as consideration for future development of electronic money
The effect of perceived usefulness, perceived ease of use, and perceived risk on behavioral intention to use e-money Nezha Vitri Amira; Perengki Susanto
Operations Management and Information System Studies Vol. 1 No. 3 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

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This study aimed to determine: (1) the effect of perceived usefulness on behavioral intention (2) the effect of perceived ease of use on behavioral intention (3) the effect of perceived risk on behavioral intention to use E-Money in Padang. The type of research used was quantitative research design model with purposive sampling as the sampling technique involving a total of 208 respondents of E-Money users in Padang. This study used primary data distributed to E-Money users in Padang who had an interest in using E-Money. The analytical method used was descriptive and quantitative analysis through multiple regression on SPSS 16.0 software. The results of the study were: (1) perceived usefulness had a significant effect on behavioral intention; (2) perceived ease of use had a significant effect on behavioral intention; (3) perceived risk had a significant effect on behavioral intention on interest in using E-Money in Padang.
Entrepreneurial Orientation on Small and Medium Performance: The Role of Religiosity as moderator Maidia Putri; Perengki Susanto
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.005 KB) | DOI: 10.24036/mms.v1i3.49

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This study was to analyze the effect of entrepreneurial orientation on the performance of small and medium enterprises (SMEs), as well as how religiosity moderate these relationships. The population was all managers or owners of SMES in the commodity of superior business products/services in Pesisir Selatan Regency. The sampling technique used a non-probability approach, namely the purposive sampling. In the data analysis, 240 samples were used as a sample size. The Smart-PLS software is used in this study to perform variance-based structural equation modeling (VB-SEM). The findings show that (i) entrepreneurial orientation has a positive and significant effect on SME performance, (ii) In these relationships, the role of religiosity as a moderator is not supported. The managerial implications will be discussed later.
Organizational culture on of small and medium performance: the role of entrepreneurial orientation as mediator Albarry Ilmi; Perengki Susanto
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.116 KB) | DOI: 10.24036/mms.v1i4.53

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This study aims to examine the influence of organizational culture on the performance of small and medium enterprises (SMEs) mediated by entrepreneurial orientation. All leaders or owners of SMEs in the commodity of superior business products/services in Pariaman City are the population in this study. The sampling technique used a non-probability approach, namely the purposeful sampling technique. The number of samples used in the data analysis was 218 samples, but only 202 samples met the requirements. This study uses a variance-based structural equation modeling (VB-SEM) approach using Smart-PLS software. The findings of this study indicate that (i) organizational culture has a positive and significant effect on the performance of SMEs, (ii) organizational culture has a positive and significant effect on entrepreneurial orientation, (iii) entrepreneurial orientation has a positive and significant effect on the performance of SMEs, (iv) organizational culture has a significant effect on positive and significant impact on the performance of SMEs through entrepreneurial orientation. The managerial implications of this research are discussed later.
The role of perceived risk as moderating the relationship between behavioural intentions to E-Money users in Padang city: adoption of the UTAUT model 1 Anisya Tri Wahyuni; Perengki Susanto
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.121

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In recent years, today's technological developments are growing rapidly. Financial services have used technology as an intermediary for transactions, one of which is electronic money (E-money). This study examines the limits of user behavioral intentions and actual behavior of using e-money services in the city of Padang. In addition, since there is limited research on the effect of moderation, this study introduces risk perception as a moderator, supported by the acceptance of relevant technologies and behavioral theories. using quantitative methods with Smart-PLS. Approach to analysis technique of 230 respondents. Determination of the sample in this study using purposive sampling method with Hair Theory calculation technique. The findings of this study indicate (i) Performance expectancy has a positive and significant effect on behavioral intention (ii) Effort expectancy has a positive and significant effect on behavioral intention (iii) Social influence has a positive and significant effect on behavioral intention (iv) Facilitating condition has a positive and significant effect on behavioral intention (v) Perceived risk is not proven as a moderator variable in the influence of behavior intention on use behavior.