<![CDATA[Aglaonema plants have become an important element in people's lives, serving as home decorations and sources of income. Aglaonema cultivation is increasingly popular, opening up business opportunities for farmers. This plant is not just a hobby but a horticultural commodity with high economic value. This research aims to analyze the difficulties faced by Aglaonema farmers, from seedling to marketing. This research uses a constructivist paradigm and qualitative methods, involving 20 informants from among farmers, traders, buyers, extension workers, and farmer organizations. Data were collected through interviews, focus group discussions, and observations, with triangulation to validate the information. Data analysis was conducted using the NVivo application. The research results show that the main difficulties faced by Aglaonema farmers include unpredictable price fluctuations, limited varieties, weak communication among farmers, traditional seedling methods, and a lack of information about seed supply. These findings emphasize the need for information sharing between farmers and stakeholders to improve productivity and quality in agribusiness, in line with consumer demands and technological advancements, which can be implemented through a knowledge management system platform in the Aglaonema agribusiness supply chain.]]>
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