Jurnal Audiens
Vol. 6 No. 2 (2025): June

Ambivalence of Gender Concept in Children's Novel: Gender Construction in "Mata di Tanah Melus" Novel by Okky Madasari

Hakdi, Asri Hakiki (Unknown)
Sokowati, Muria Endah (Unknown)



Article Info

Publish Date
28 Jun 2025

Abstract

Children's novels are one of the communication media that has not been studied much in Indonesia compared to research related to adolescents and adults. The contents of children's books are inseparable from the author's ideology. One of them is gender ideology, which has long been constructed in society. Mata di Tanah Melus is a semi-fantasy novel published in early 2018. This study aims to see gender construction through signs in the story. This study used Roland Barthes's semiotic analysis to obtain denotative and connotative meanings. It then forms myths. The results of this study indicate that there is an ambivalent gender construction, especially towards gender roles and gender stereotypes, that gives rise to the myth of benevolent sexism. On the one hand, women in this novel are involved in a patriarchal culture. Women have the opportunity and freedom, but they are still not free from dependence and the dominant role of men.

Copyrights © 2025






Journal Info

Abbrev

ja

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, ...