Management Studies and Business Journal
Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY)

THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION PT DIMENSI CITRA SEMESTA

Ridlolloh, Muhammad Fathin (Unknown)
Kusuma, Yanda Bara (Unknown)

Article Info

Publish Date
29 Mar 2025

Abstract

This study aims to determine the effect of service quality, product quality, and price on customer satisfaction at PT Dimensi Citra Semesta. This type of research is quantitative research with a survey method. Data collection techniques were carried out by distributing questionnaires to 45 respondents. Data analysis techniques used multiple linear regression. The results showed that service quality, product quality, and price had a positive and significant effect simultaneously on customer satisfaction, partially Service Quality did not affect Customer Satisfaction at PT Dimensi Citra Semesta. Product Quality and Price variables had a positive and significant effect on Customer Satisfaction at PT Dimensi Citra Semesta.

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Journal Info
Management Studies and Business Journal
Website

Abbrev

productivity

Publisher

PT Penelitian dan Pengembangan Ilmu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal ...