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All Journal Management Studies and Business Journal
Ridlolloh, Muhammad Fathin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION PT DIMENSI CITRA SEMESTA Ridlolloh, Muhammad Fathin; Kusuma, Yanda Bara
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/x4mjje86

Abstract

This study aims to determine the effect of service quality, product quality, and price on customer satisfaction at PT Dimensi Citra Semesta. This type of research is quantitative research with a survey method. Data collection techniques were carried out by distributing questionnaires to 45 respondents. Data analysis techniques used multiple linear regression. The results showed that service quality, product quality, and price had a positive and significant effect simultaneously on customer satisfaction, partially Service Quality did not affect Customer Satisfaction at PT Dimensi Citra Semesta. Product Quality and Price variables had a positive and significant effect on Customer Satisfaction at PT Dimensi Citra Semesta.
Co-Authors Yanda Bara Kusuma