Jurnal Dehasen Untuk Negeri
Vol 4 No 2 (2025): Juli

Pemasaran Terhadap Usaha Makro Kecil (UMKM ) Terhadap Penjualan Ketoprak Di Daerah Padang Serai Kota Bengkulu

Putri, Jessica Nadia (Unknown)
Febliansa, M. Rahman (Unknown)
Gayatri, Ida Ayu Made Er Meytha (Unknown)
Irwanto, Tito (Unknown)

Article Info

Publish Date
06 Jul 2025

Abstract

This study explores the role of marketing strategies in enhancing the sales performance of traditional culinary products, specifically *ketoprak*, among Micro, Small, and Medium Enterprises (MSMEs) in the Padang Serai area of Bengkulu City. MSMEs play a crucial role in the regional economy by creating employment opportunities and supporting local economic growth. However, these businesses often face significant challenges in marketing, particularly amid increasing competition. Therefore, this research aims to assess the extent to which marketing strategies implemented by ketoprak vendors influence their sales outcomes.

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Journal Info
Jurnal Dehasen Untuk Negeri
Website

Abbrev

dehasenuntuknegeri

Publisher

Universitas Dehasen Bengkulu

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Public Health Other

Description

Jurnal Dehasen Untuk Negeri (Jurnal Pengabdian kepada Masyarakat) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Unived Press dengan menggunakan dua bahasa (Inggris dan Bahasa Indonesia). Jurnal Dehasen Untuk Negeri merupakan jurnal yang bertaraf nasional yang memiliki fokus utama pada ...