Indonesian Journal of Sustainability
Vol 4, No 2 (2025): June

The Influence of Financial Literacy on Consumer Behavior (Case Study of Medan City Society)

Harefa, Hilda Syaf'aini (Unknown)

Article Info

Publish Date
20 Jun 2025

Abstract

This study aims to determine and analyze financial literacy influences consumer behavior in the Medan City community. This type of research is quantitative descriptive. The population in this study is the Medan City community. The sample in this study was 96 respondents. The data analysis methods used were Instrument Test, Classical Assumption Test, Simple Linear Regression Test, Hypothesis Test and Determination Coefficient Test (R2) using the SPSS Version 25 for Windows program. The results of the study showed that economic literacy had a positive and significant effect on consumer behavior in the Medan City community

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Journal Info
Indonesian Journal of Sustainability
Website

Abbrev

ijs

Publisher

Universitas Islam Sultan Agung

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Sustainability is a peer-reviewed journal published twice a year (January and June) by the Library of Universitas Islam Sultan Agung. IJS Intend to be International journal which provides and promotes broader publishing article from the multi-disciplinary resources. IJS also ...