Journal of Empowerment and Community Service
Vol. 3 No. 2 (2024): Januari

Pengaruh Desain Produk, Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian pada Produk Handphone Merek Oppo

Hidayat, Rahmat (Unknown)
Indayani, Lilik (Unknown)



Article Info

Publish Date
01 May 2025

Abstract

This study aims to determine that product design, brand image and product quality influence purchasing decisions on Oppo brand mobile phones. This research uses quantitative research with hypothesis testing. The sampling technique used in this study used a non-probability sampling technique with an accidental sampling method of 96 respondents. And the data analysis technique uses data quality test, classical assumption test, and multiple linear regression analysis. The results of this study indicate that product design and product quality have a significant effect on purchasing decisions, while brand image has no effect on purchasing decisions.

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Journal Info

Abbrev

jecsr

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

Journal of Empowerment and Community Service (JECSR) with EISSN 2808-179X published by Wadah Inovasi Indonesia (WII), was published in January, June, and November. With Articles written in English and Bahasa Indonesia, kindly for the author that is interested to register and submit the ...