Mount Hope Global Economic Journal
Vol. 3 No. 1 (2025)

THE INFLUENCE OF BRAND, SALES PROMOTION AND LOCATION ON INTEREST IN BUYING COFFEE AT KOPI KENANGAN (CASE STUDY ON UNPRI STUDENTS CLASS OF 2021)

Felicia, Evelyn (Unknown)
Jocelyn, Jocelyn (Unknown)
Kok, Selvina (Unknown)
Ginting, Nurmaidah (Unknown)
Lubis, Hana Salsabila (Unknown)

Article Info

Publish Date
28 Apr 2025

Abstract

Kopi Kenangan has developed into the fastest growing food and beverage retailer in Indonesia. Quantitative as the method used and in this study, convenience sampling technique was used to collect 97 respondents. Data collection methods, including questionnaires, interviews, and documentation and multiple linear regression analysis as data analysis. The results of the hypothesis calculation illustrate Brand, sales promotion has an effect on buying interest both partially and simultaneously

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Journal Info
Mount Hope Global Economic Journal
Website

Abbrev

MEGA

Publisher

Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Subject

Economics, Econometrics & Finance

Description

Mount Hope Economic Global Journal (MEGA) is an international journal intended for professionals and researchers in all fields of Economic. Mount Hope Economic Global Journal (MEGA) publishes research articles and reviews within the whole field Economic, new teaching methods, assessment, validation ...