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All Journal YUME : Journal of Management Eastasouth Journal of Effective Community Services Mount Hope Global Economic Journal
Lubis, Hana Salsabila
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Economics, Econometrics & Finance Health Professions Social Sciences

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THE INFLUENCE OF BRAND, SALES PROMOTION AND LOCATION ON INTEREST IN BUYING COFFEE AT KOPI KENANGAN (CASE STUDY ON UNPRI STUDENTS CLASS OF 2021) Felicia, Evelyn; Jocelyn, Jocelyn; Kok, Selvina; Ginting, Nurmaidah; Lubis, Hana Salsabila
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.662

Abstract

Kopi Kenangan has developed into the fastest growing food and beverage retailer in Indonesia. Quantitative as the method used and in this study, convenience sampling technique was used to collect 97 respondents. Data collection methods, including questionnaires, interviews, and documentation and multiple linear regression analysis as data analysis. The results of the hypothesis calculation illustrate Brand, sales promotion has an effect on buying interest both partially and simultaneously
Pengaruh Fintech Payment Terhadap Keunggulan Bersaing Melalui Learning Resilience (Studi Produk Dodol UKM Langkat) Lubis, Hana Salsabila; , Arifin Arifin, Dewi Rafiah Pakpahan, Yenni Yenni, Andoko Andoko
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10540

Abstract

UMKM dodol di Kabupaten Langkat merupakan salah satu sektor pangan tradisional yang memiliki potensi pengembangan, namun menghadapi tantangan dalam peningkatan daya saing akibat rendahnya literasi digital dan lambatnya adopsi teknologi pembayaran modern. Penelitian ini bertujuan untuk menganalisis pengaruh Fintech Payment terhadap Keunggulan Bersaing melalui Learning Resilience sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory dan melibatkan 62 pelaku UMKM dodol sebagai sampel, yang ditentukan berdasarkan rumus Slovin dari populasi berjumlah 167 UMKM. Pengumpulan data dilakukan melalui kuesioner skala Likert, dan analisis data dilakukan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima: (1) Fintech Payment berpengaruh positif signifikan terhadap Learning Resilience; (2) Fintech Payment berpengaruh positif signifikan terhadap Keunggulan Bersaing; (3) Learning Resilience berpengaruh positif signifikan terhadap Keunggulan Bersaing; serta (4) Learning Resilience memediasi secara parsial pengaruh Fintech Payment terhadap Keunggulan Bersaing. Temuan ini menegaskan bahwa teknologi pembayaran digital dapat meningkatkan daya saing UMKM, namun efeknya menjadi lebih kuat apabila pelaku usaha memiliki ketangguhan belajar dalam memahami dan memanfaatkan teknologi tersebut. Penelitian ini memberikan implikasi bahwa program digitalisasi UMKM perlu disertai pelatihan literasi digital dan penguatan learning resilience sebagai strategi peningkatan daya saing yang berkelanjutan.Kata Kunci: Fintech Payment, Learning Resilience, Keunggulan Bersaing
Digitalization of Tourism Villages: Digital Marketing Strategies for the Development of Pematang Johar Tourism Lubis, Hana Salsabila; Mentari, Putri; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Binti Muhd Adnan, Nurul Ilyana; Agustin, Chyntia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.507

Abstract

Digital transformation is increasingly crucial for tourism villages in Indonesia as tourist behavior shifts toward digital technology for travel decisions. However, many villages remain behind in digital literacy and online marketing skills. Pematang Johar Tourism Village in Deli Serdang Regency, North Sumatra, exemplifies this challenge. Despite its strong agricultural and cultural potential, it struggles to promote itself effectively due to limited human resources, inadequate infrastructure, and minimal understanding of digital marketing strategies. To address these gaps, a community service program emphasizing digitalization training and mentoring was implemented. The program focused on improving digital literacy, developing creative promotional content, and utilizing social media as a marketing tool. Through participatory and hands-on learning, participants enhanced their ability to create engaging digital content, manage social media platforms, and highlight local cultural values in promotions. The #ExplorePematangJohar campaign further boosted the village’s online visibility and digital identity.
Pematang Johar Creative Village: Developing a Creative Village through Local Wisdom – Based Economic Empowerment Mentari, Putri; Lubis, Hana Salsabila; Rashid, Muhammad Hafiz Abd.; Umuri, Khairil; Syahrizal, Teuku Muhammad; Kanchawongpaisan, Sipnarog; Ihsan, Mhd
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.515

Abstract

This community service program was implemented by lecturers and students if STIE Eka Prasetya in Pematang Johar Village, North Sumatra, in response to the underutilization of local products (various rice, duck egges, tempe, and its derivatives, batik, and recycled crafts) for creative economic development and sustainable tourism. The program aimed to empower the community by strengthening entrepreneurial capacity, product innovation, and the use of local wisdom as the identity of a creative village. The approach used included workshops, participatory training, business mentoring, and hands-on digital marketing practice over one month. As a result, local producers improved product quality and variety, enhanced design and packaging, began using social media for promotion, and developed a better understanding of a basic business management. This program demonstrates the important role of higher education institutions in knowledge transfer and in supporting the development of creative, locally rooted village economies.
Co-Authors , Arifin Arifin, Dewi Rafiah Pakpahan, Yenni Yenni, Andoko Andoko Abd.Rashid, Muhammad Hafiz Agustin, Chyntia Binti Muhd Adnan, Nurul Ilyana Felicia, Evelyn Ihsan, Mhd Jocelyn, Jocelyn Kanchanawongpaisan, Sipnarong Kanchawongpaisan, Sipnarog Kok, Selvina Nurmaidah Ginting, Nurmaidah Putri Mentari, Putri Rashid, Muhammad Hafiz Abd. Syahrizal, Teuku Muhammad Umuri, Khairil