Brilliance: Research of Artificial Intelligence
Vol. 5 No. 1 (2025): Brilliance: Research of Artificial Intelligence, Article Research May 2025

Analysis of Google Play Store User Sentiment Towards Application X Using the SVM Algorithm

Arifin, Mohammad Nazir (Unknown)
Amir Hamzah (Unknown)
Huda, Moh. Abroril (Unknown)
Hasanah, Nor (Unknown)



Article Info

Publish Date
24 Jun 2025

Abstract

This study uses the Support Vector Machine (SVM) algorithm to examine user opinions about the X app on the Google Play Store. Data went through preprocessing steps like cleaning, casefolding, tokenizing, filtering, and sentence reconstruction from 5,000 reviews that were gathered via web scraping. Using a lexicon-based method, sentiment labeling was carried out, categorizing reviews into three groups: neutral, negative, and positive. The findings indicated that 49.4% of respondents had unfavorable opinion, followed by neutral (29.8%) and positive (20.8%). An SVM model with an accuracy of 86.3% was generated by feature extraction using Bag of Words with CountVectorizer. The neutral class had the highest recall (0.96) and the negative class the highest precision (0.95). With an F1-score of 0.78, the positive class performed the worst, most likely as a result of data imbalance. Despite difficulties in categorizing minority classes, this study shows that SVM is useful in sentiment analysis.

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Journal Info

Abbrev

brilliance

Publisher

Subject

Decision Sciences, Operations Research & Management Mathematics Other

Description

Brilliance: Research of Artificial Intelligence is The Scientific Journal. Brilliance is published twice in one year, namely in February, May and November. Brilliance aims to promote research in the field of Informatics Engineering which focuses on publishing quality papers about the latest ...