EKSYDA: Jurnal Studi Ekonomi Syariah
Vol. 2 No. 2 (2022): EKSYDA

PENGARUH KUALITAS PELAYANAN OJEK ONLINE TERHADAP LOYALITAS KONSUMEN DI MASA PANDEMI COVID-19 DI KOTA METRO

Afifah, Pipit (Unknown)



Article Info

Publish Date
07 May 2025

Abstract

Ojek Online has become one of the businesses that are currently being excellent. The business engaged in transportation services has provided many changes in community activities to be fast and efficient. However, since Indonesia was hit by the COVID-19 virus, there have been regulations from the government, namely physical distancing. This has become a challenge for online motorcycle taxi companies and has caused online motorcycle taxi service operations to be deserted from customers. Therefore, every company tries to provide the best possible service, to maintain market share. This study aims to determine the effect of online motorcycle taxi service quality on customer loyalty during the covid-19 pandemic. The method used in this research is simple regression analysis. The data of this study used a questionnaire distributed in the Metro city area. Researchers found that the quality of online motorcycle taxi services during the COVID-19 pandemic had a significant positive impact on customer loyalty.

Copyrights © 2022






Journal Info

Abbrev

eksyda

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance

Description

Eksyda: Journal of Islamic Economics Studies publishes articles on current issues of Islamic economics and finance in Indonesia. This journal invites researchers, academics and practitioners to publish original, conceptual, theoretical and empirical research on sharia economics issues. Focus & Scope ...