<![CDATA[The purpose of introducing Sundanese culture, especially Sundanese language, to STIEPAR Yapari Bandung students is to increase awareness of local culture and identity. According to Meliani et al. (2023), the use of local languages as a way to show love for the region can help strengthen the foundation of culture. This study uses a qualitative descriptive method to obtain in-depth data. The data collection method used in this study was a questionnaire, which was announced and filled out by STIEPAR Yapari Bandung Tourism students. By holding a special program in the STIEPAR Yapari Bandung curriculum, students get the first step in preserving local culture and building cultural identity among the younger generation.]]>
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