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M Zainul Hafizi
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Tamasya
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30643287     EISSN : 30643260     DOI : 10.62383
Core Subject : Social,
Social Sciences
Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, jurnal ini mengulas beragam topik, mulai dari perkembangan industri pariwisata, strategi pemasaran, dampak sosial-ekonomi, hingga pelestarian budaya lokal. Artikel-artikel dalam jurnal ini ditulis oleh para pakar dan praktisi pariwisata yang berpengalaman, sehingga memberikan wawasan mendalam tentang dinamika dan potensi pariwisata Indonesia. Melalui pendekatan multidisiplin, jurnal ini berusaha untuk memberikan pemahaman yang holistik tentang peran pariwisata dalam pembangunan berkelanjutan, serta mendorong dialog dan kolaborasi di antara para pemangku kepentingan dalam industri pariwisata Indonesia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 55 Documents
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Potensi Pengembangan Medical Tourism di Rumah Sakit Indonesia Yefta Yefta; Sri Retno Widyorini
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i2.12

Abstract

Medical tourism is a new form of tourism and medical services by getting health services according to expectations to a certain area. In an effort to develop the health system and competition as well as the impact of health globalization, it is possible that medical tourism will lead to intense competition between hospitals in providing quality services and superior service products provided by these hospitals in attracting patients to come for treatment. Assessing the potential for the development of medical tourism in Indonesia and analyzing government regulations on the development of a medical tourism strategy in Indonesia. The method used is normative juridical, or legal research conducted by examining legal literature as primary material. Some things that must be considered in developing hospitals in Indonesia that have the potential to develop medical tourism services are tariffs, service quality, hospital accreditation, marketing, access to treatment from the aspect of transportation, availability of health workers and types of treatment. The central government, the ministry of health and local governments as policy or regulatory makers in terms of medical tourism in Indonesia play an important role. There needs to be regulations or policies that regulate matters related to medical tourism so that it is not just a discourse.
Pengaruh Diversifikasi Produk, Daya Tarik Wisata dan Harga Tiket terhadap Minat Kunjung Ulang Wisatawan Dinda Azolla Yundi Afi; Novita Putri Diantanti; Anwar Hakim Darajat
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i2.38

Abstract

This study aims to determine the effect of product diversification, tourist attraction and ticket prices on tourist re-visit interest in Kampung Coklat Blitar educational tourism (quantitative study on Balitar Islamic University students). The research method used was a survey with a quantitative research approach. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires to Balitar Islamic University students as respondents who had visited the Kampung Coklat educational tour. The data analysis techniques used are partial test (t), simultaneous test (f) and multiple linear analysis. Based on the results of the partial test conducted, it is known that the variables of product diversification and tourist attraction have a significant effect on the variable of re-visit interest, while the ticket price variable does not have a significant effect on the variable of re-visit interest. Then, based on the results of the simultaneous test conducted, it is known that the variables of product diversification, tourist attraction and ticket prices simultaneously or together have a significant effect on re-visit interest.
Strategi Promosi Wisata Lokal Melalui Media Sosial Di Sagara View Karangbolong Kabupaten Kebumen Wita Diana Rismawati; Sujiono Sujiono; Ayuning Wulan
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i2.39

Abstract

This study aims to describe the utilization of social media as a local tourism promotion strategy at Sagara View Karangbolong Kebumen Regency and describe the obstacles and challenges faced in implementing the Local Tourism Promotion Strategy through Social Media at Sagara View Karangbolong Kebumen Regency. The research method used is descriptive qualitative, which allows an in-depth understanding of the promotional approach applied by the manager of the tourist destination. Data was collected through interviews with managers, businesses and visitors, observation and documentation, as well as the official social media content of Sagara View Karangbolong. The results showed that positive results towards the utilization of social media as a means of promotion. Sagara View Karangbolong uses social media facilities in the form of Tiktok and Instagram applications for its promotional media. By utilizing hours that have high traffic, and using influencer intermediaries, as well as innovating more interesting content and utilizing the stories feature, it is proven that it can increase the interest and number of tourists visiting Sagara View Karangbolong.
Peran Stakeholder untuk Mengembangkan Desa Wisata Melalui Industri Kerajinan di Desa Loyok, Kecamatan Sikur Nildafilyandini Nildafilyandini; Ni Nyoman Ngurah Tanya Wedhrani; Lalu Gigih Izzul Islam; Nita Dianti; Ika Wijayanti
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i2.40

Abstract

Tourism Villages are increasingly becoming the main focus in developing local tourism in Indonesia. One prominent example is Loyok Village, which is located in Sikur District. This village is known for its unique handicraft industry, such as bamboo weaving. This research examines the important role of stakeholders in supporting and developing the potential of tourist villages through the development of local craft industries. The type of research used in this research is qualitative research and the research approach is case study. The data collection techniques used by researchers are interviews, observation and documentation. In-depth interviews were conducted with various stakeholders, such as local entrepreneurs, village government and local communities involved in the management and development of tourist villages. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. The research results found that collaboration between various stakeholders is key in improving, marketing, skills training and promoting tourism in Loyok village. Thus, this research provides valuable insights for the development of other tourist villages in Indonesia, especially in the context of managing the craft industry to improve the welfare of local communities and expand tourism attractions. The cooperation and communication that exists between stakeholders is relatively good, thereby speeding up the implementation process of developing the Bamboo Woven Craft Industry.
Dampak Kualitas Layanan dan Harga Jual terhadap Tingkat Kepuasan pengunjung pariwisata Lisa Maulidia; Putri Permata Lisna
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i2.41

Abstract

This research aims to analyze the impact of service quality and selling price on the level of satisfaction of tourism visitors. With increasing competition in the tourism industry, understanding the factors that influence customer satisfaction has become increasingly important. The method used in this research is a survey involving visitors at several tourism locations. The data collected was analyzed using statistical techniques to evaluate the relationship between service quality, selling price and visitor satisfaction. The research results show that service quality has a significant positive influence on satisfaction, while selling price also plays an important role, although the impact varies. These findings can be a reference for tourism destination managers to improve visitor experiences through improving services and adjusting prices accordingly
Hubungan terhadap Kondisi Rambut Mahasiswi Departement Tata Rias dan Kecantikan di Universitas Negeri Padang Try Syalsabila; Indah Purnama Sari; Siska Miga Dewi
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 4 (2024): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i4.87

Abstract

This study aims to explore the impact of long-term hijab use on women's hair health. Hair is considered an important part of one's appearance and is often seen as an indicator of physical well-being. The research began after a proposal seminar and was conducted at the Department of Beauty and Cosmetology at Padang State University.Based on existing literature, the use of the hijab can affect hair condition because it covers the head continuously, which may restrict air circulation and increase moisture on the scalp area. Previous studies have shown that women who wear the hijab for more than eight hours a day are at risk of experiencing hair problems such as hair loss, dandruff, and split ends. However, this research also notes that proper hair care can reduce these negative effects, so women who take good care of their hair tend to have healthier hair even while wearing the hijab.The focus of this study is on the general impact of hijab use on hair health, without considering the different hair types of the respondents. The results from observations and interviews emphasize the importance of selecting appropriate hair products to minimize the negative effects of hijab use, supporting the findings of previous studies.
Pengetahuan Dalam Penggunaan Sunscreen Pada Mahasiswa Fakultas Pariwisata Dan Perhotelan Susiladani Susiladani; Dian Ramadani; Hilmi Habibah; Siska Miga Dewi
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 4 (2024): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i4.100

Abstract

Indonesia, as a tropical country, faces a high risk from ultraviolet (UV) radiation that can damage skin and health. This study aims to evaluate the knowledge and behavior regarding sunscreen use among students of the Faculty of Tourism and Hospitality. The method used is a survey with questionnaires distributed to respondents. Results indicate that although students are aware of the importance of using sunscreen, the usage rate remains low, and many do not choose safe products. These findings highlight the need for increased knowledge about proper sunscreen selection and the dangers of UV exposure. The implications of this research emphasize the importance of further education on correct sunscreen use, as well as the necessity for outreach activities to raise awareness about skin protection from sun exposure. Thus, it is hoped that adolescents can better maintain their skin health and reduce the risk of diseases caused by excessive UV exposure.
Pengaruh Konten Tutorial Kecantikan di Instagram Terhadap Minat Beli Kosmetik Wajah pada Mahasiswi Tata Rias dan Kecantikan Universitas Negeri Padang Rahmadani Vildira; Siska Miga Dewi
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 4 (2024): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i4.103

Abstract

The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.
Implementasi Konsep Pariwisata SPA Halal pada Salon dan SPA di Kota Padang Prilly Azhari Rizqa; Tyas Asih Surya Mentari
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 3 (2024): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i3.168

Abstract

This study discusses the implementation of the halal SPA tourism concept in salons and SPAs in Padang City, amidst the growing halal tourism sector that emphasizes Islamic values. The purpose of this research is to describe the application of product, service, and management aspects based on halal standards. A descriptive qualitative approach was used, employing observation, interviews, and documentation methods across 10 salons and SPAs. Data were analyzed through reduction, presentation, and conclusion techniques. The results show that most salons and SPAs have begun to implement the halal tourism concept, including separate treatment rooms, the use of certified halal products, and the provision of prayer facilities. Muslimah Beauty Care stands out with its Islamic prayer books and magazines, while OK SPA and Beauty Lounge have adopted Islamic SOPs, including greetings and prayers. However, there are still inconsistencies in implementation, particularly in uniformity of Islamic dress for staff and product halal certification. Overall, salons and SPAs in Padang are making efforts to follow the halal tourism concept but require improvement in implementation to meet optimal standards.
Tingkat Kepentingan dan Kinerja Sarana Wisata di Daya Tarik Wisata Batu Basurek di Kabupaten Tanah Datar Hanafi Hanafi; Pasaribu Pasaribu
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 1 (2025): Maret : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i1.178

Abstract

Batu Basurek is one of the cultural tourist attractions in Tanah Datar Regency that has high historical value. As a tourist destination, Batu Basurek attracts both domestic and international tourists to learn more about the culture and historical heritage. However, the facilities at this location still do not meet the standards that should be possessed by a cultural tourist attraction. This research aims to analyze the level of importance and performance of tourist facilities in Batu Basurek.This research uses a quantitative descriptive method with a survey approach, where a questionnaire is used as a data collection tool. The analysis technique applied is Importance Performance Analysis (IPA) to measure the gap between the level of importance and the performance of tourist facilities. This research was conducted from January 14 to 20, 2025, with a total sample of 131 respondents.The research results show a gap between visitor expectations and the actual condition of the tourist facilities. The Total Suitability Index (TSI) of 152% indicates that the performance of the tourist facilities still needs improvement. Some attributes that require primary attention are hotels (69%) and prayer rooms, toilets, and trash bins (66%), as despite being considered important by visitors, their performance is still inadequate. Meanwhile, the friendliness of the community (73%) and restaurants (68%) show quite good performance and need to be maintained. Tourist attractions (62%) and souvenir shops (63%) provide quite high satisfaction levels, even though their importance levels are relatively lower. As for attributes like travel agents (61%) and information centers (61%), they are not the main priorities for improvement.

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