<![CDATA[Instagram is one of the popular platforms that plays an important role in disseminating information quickly and relevantly. The @bestie.genk Instagram account is a platform for disseminating news information with the presentation of informal, brief and detailed language styles making this account has its own appeal. This study aims to analyze how the influence and how much influence Instagram @bestie.genk social media has on fulfilling information needs among digital communication and media students of class 59 SV IPB University. This research uses a quantitative approach method with a questionnaire. Data were obtained from 75 respondents selected through purposive sampling. The results showed that Instagram @bestie.genk has a significant influence with a coefficient of determination of 29.3%. This finding shows that this account has a significant role in fulfilling information needs among students. This study concludes that there is a positive influence with increased fulfillment of information needs, which indicates that this account functions effectively as a provider of fast, brief, and relevant information.]]>
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