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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Journal Media Public Relations
Rachman, Analiya Putri
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @BESTIE.GENK TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS DI KALANGAN MAHASISWA Rachman, Analiya Putri
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3785

Abstract

Instagram is one of the popular platforms that plays an important role in disseminating information quickly and relevantly. The @bestie.genk Instagram account is a platform for disseminating news information with the presentation of informal, brief and detailed language styles making this account has its own appeal. This study aims to analyze how the influence and how much influence Instagram @bestie.genk social media has on fulfilling information needs among digital communication and media students of class 59 SV IPB University. This research uses a quantitative approach method with a questionnaire. Data were obtained from 75 respondents selected through purposive sampling. The results showed that Instagram @bestie.genk has a significant influence with a coefficient of determination of 29.3%. This finding shows that this account has a significant role in fulfilling information needs among students. This study concludes that there is a positive influence with increased fulfillment of information needs, which indicates that this account functions effectively as a provider of fast, brief, and relevant information.
STRATEGI KOMUNIKASI PEMASARAN INEWS TV DALAM IMPLEMENTASI SPONSORSHIP PADA PROGRAM CAHAYA HATI INDONESIA Rachman, Analiya Putri; Santoso, Hudi
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2551

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran dan bentuk kerja sama yang digunakan oleh iNews TV dalam implementasi sponsorship brand kopi instan pada program Cahaya Hati Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui observasi partisipatif, wawancara mendalam dengan tim internal iNews, dokumentasi lapangan, serta studi literatur. Data dianalisis menggunakan teori Integrated Marketing Communication (IMC) yang terdiri dari enam elemen: direct marketing, sales promotion, public relation, personal selling, advertising, dan interactive/internet marketing. Hasil penelitian menunjukkan bahwa iNews secara strategi memadukan keenam elemen IMC untuk mengoptimalkan eksistensi dan eksposur brand kopi instan dalam program Cahaya Hati Indonesia. Implementasi sponsorship tidak hanya bersifat komersial, tetapi juga mempertimbangkan kesesuaian nilai antara brand dan program, serta menjalin hubungan yang saling menguntungkan antara media penyiaran dan pihak sponsor.
Co-Authors Santoso, Hudi