<![CDATA[This study investigates the combined and interactive effect of Market Orientation, Entrepreneurial Orientation, and Technology Orientation on the business performance of manufacturing Small and Medium Enterprises (SMEs) in Indonesia. Employing a systematic literature review approach, the research integrates the conclusions of 75 relevant academic journal articles and industry reports. A method of narrative synthesis was utilized to interpret the relationships between these strategic orientations and firm performance. The findings reveal that all three orientations exert a meaningful and positive impact on SME performance. Entrepreneurial Orientation was identified as the key catalyst for innovation, Market Orientation as fundamental for achieving profitability, and Technology Orientation as a critical accelerator. However, the most profound contribution stems from the synergistic power of combining all three, which fosters a sustainable competitive advantage. Theoretically, this study enriches the current understanding of dynamic capabilities, demonstrating how they emerge from the internal orchestration of strategies to navigate turbulent market conditions. From a practical standpoint, it highlights the necessity for SMEs to transition from a siloed approach to cultivating an integrated portfolio of capabilities spanning market responsiveness, innovation, and technology. Furthermore, it recommends that government support shifts towards providing holistic, ecosystem-based programs rather than isolated technical training.]]>
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