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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen
Muchammad Aditya Ferdiansyah
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Decision Sciences, Operations Research & Management Other

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Tantangan Industri di Indonesia dan Strategi Penjualan melalui Diferensiasi dan Advertensi Muchammad Aditya Ferdiansyah; Muhammad Yasin
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.524

Abstract

This research aims to analyze the industrial challenges faced by small and medium enterprises (SMEs) in Indonesia and explore sales strategies through differentiation and advertising to improve business performance. Using quantitative methods, this research involved 100 respondents consisting of SME entrepreneurs in various industrial sectors in Indonesia. Data was collected through questionnaires and analyzed using regression analysis techniques to test the influence of these variables on sales performance. The research results show that industrial challenges such as limited access to technology and capital have a negative effect on SME performance, while product differentiation and digital advertising strategies are proven to increase the competitiveness and sales performance of SMEs. This research also contributes to the understanding of the importance of innovation in products and effective marketing to face competitive market challenges. The practical implication of this research is the need to increase investment in product innovation and digital marketing to strengthen the position of SMEs in the market. This research also provides recommendations to the government to provide support in the form of policies that facilitate access to technology and capital for SMEs.
Strategi Orientasi Pada Industri Manufaktur Kabupaten dan Kota Muchammad Aditya Ferdiansyah; Muhammad Yasin
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 7 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i7.5760

Abstract

This study investigates the combined and interactive effect of Market Orientation, Entrepreneurial Orientation, and Technology Orientation on the business performance of manufacturing Small and Medium Enterprises (SMEs) in Indonesia. Employing a systematic literature review approach, the research integrates the conclusions of 75 relevant academic journal articles and industry reports. A method of narrative synthesis was utilized to interpret the relationships between these strategic orientations and firm performance. The findings reveal that all three orientations exert a meaningful and positive impact on SME performance. Entrepreneurial Orientation was identified as the key catalyst for innovation, Market Orientation as fundamental for achieving profitability, and Technology Orientation as a critical accelerator. However, the most profound contribution stems from the synergistic power of combining all three, which fosters a sustainable competitive advantage. Theoretically, this study enriches the current understanding of dynamic capabilities, demonstrating how they emerge from the internal orchestration of strategies to navigate turbulent market conditions. From a practical standpoint, it highlights the necessity for SMEs to transition from a siloed approach to cultivating an integrated portfolio of capabilities spanning market responsiveness, innovation, and technology. Furthermore, it recommends that government support shifts towards providing holistic, ecosystem-based programs rather than isolated technical training.
Co-Authors Muhammad Yasin