<![CDATA[Cities without public transport will suffer several issues, such as congestion, limited productive time, and a lower quality of life. The present study investigates various factors influencing public transportation choices in mid-sized urban, including gender, age, the nature of work, ownership of transportation, destination of travel, vehicles used, and vehicle preferences among respondents. The primary data in this study was gathered through household interviews conducted in 6 sub-districts of Pontianak City, West Kalimantan Province, Indonesia. After various initial data screening, 654 respondents' responses were available for further investigation. This study employs the binary logistic regression method to establish the connection between independent variables and binary responses, utilizing the JASP software. Comparative analysis is commonly employed in the early stages of data examination to assess the relationship between a variable and vehicle preference. The crosstab analysis reveals a noteworthy correlation between transportation preferences and factors such as gender and age. After conducting an analysis using the binary logistic regression model method, it was found that household size, transport ownership, age, and personal status had a significant impact (p0.05). The highest odds ratio value (1.538) is associated with household size, indicating that an increase of 1 unit in household size will positively influence the likelihood of selecting a public transport mode by 1.538 times. The implications of this study for the city's public transport service program are the importance of the socialization agenda about the benefits of using public transport and the weaknesses of using private vehicles, whether tangible or intangible.]]>
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