IIJSE
Vol 8 No 2 (2025): Sharia Economics

Digital Marketing and Consumer Experience in Building Brand Green Innovation in SMEs: The Trend Analysis Using a Bibliometric Analysis

Dachi, Anugerah (Unknown)
Utomo, Susilo (Unknown)
Nurliyah, Elly Siti (Unknown)
Prakoso, Teguh (Unknown)
Apriliani, Rina (Unknown)



Article Info

Publish Date
04 Jul 2025

Abstract

SMEs play a key role in promoting environmental sustainability. One important aspect is the adoption of green innovation to enhance environmental performance. This study explores research trends on green innovation in SMEs using bibliometric analysis based on 229 publications from the Web of Science database. The analysis, conducted with VOSviewer, covers publication patterns, leading journals, most cited and productive authors, keyword trends, and future research directions. The Journal of Cleaner Production emerged as the top journal, while Afum Ebenezer, Agyabeng-Mensah, and Charles Dad were among the most prolific authors. Jiangsu University was the most productive institution. Future research is expected to explore themes like open innovation, green HRM, green finance, and competitive advantage. This study is limited to SMEs and the Web of Science database, suggesting the need for broader future studies across other sectors. This bibliometric analysis contributes new insights into the intersection of green innovation and SMEs.

Copyrights © 2025






Journal Info

Abbrev

iijse

Publisher

Subject

Economics, Econometrics & Finance

Description

The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local ...