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STRATEGI PEMASARAN DALAM RANGKA PENINGKATAN PENJUALAN PRODUK ROKOK LUCKY STRIKE MILD PT. BENTOEL INVESTAMA, TBK WILAYAH PEMASARAN DEPOK Teguh Prakoso
JURNAL LENTERA AKUNTANSI Vol 4, No 2 (2019): JURNAL LENTERA AKUNTANSI
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.267 KB) | DOI: 10.34127/jrakt.v4i2.326

Abstract

This research was written by Tri Setyo Waluyo, August to September 2016, with the title "Marketing Strategies In Order To Increase Sales Products Lucky Strike Cigarettes Mild PT. Bentoel Investama Tbk Territory Marketing Depok ". This study aims to obtain a better overview of the results of a SWOT analysis of the marketing strategy in an effort to increase sales. And generates information or rupiah a percentage increase that can be achieved from olehan marketing strategies in order to improve penjualanultan.Methods using descriptive qualitative approach because researchers wanted to know how far the company steps in implementing marketing strategies and be able to compete with its competitors in order to increase its market share. The research proves that the SWOT Analysis PT. Bentoel Investama Tbk can be identified that can be factors Strength (strength), Weakness (weakness), Opportunities (opportunities) and Threats (threats) as follows; (1) The power of such products, prices and promotions due to extremely has the power to conduct the competition in the market; (2) the weakness is in the distribution channel because there are still many shortcomings that must be corrected; (3) Opportunities include macro external environment; (4) The threat of such an external environment Micro. The company's position is based on the analysis of total factor Internal and External companies using IE matrix models aiming to acquire the right strategy to be applied in a company. Based on these factors, to have obtained a score of IFAS and EFAS = 2.522 = 2.507 so it appears that cigarette company's business Growth through horizontal integration. In this position, the company can carry out the expansion of the market, develop products, increase product quality, or increasing access to a wider market, and improve the production facilities to increase the number of sales.Key words: marketing strategies, increase sales, SWOT analysis 
The Effect of Independent Commissioners, Corporate Social Responsibility, Investment Decisions, Institutional Ownership and Funding Decisions on Profitability Rina Apriliani; Reza Ashary; Teguh Prakoso; Nekky Rahmiyati; Titiek Rachmawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1319

Abstract

Finding empirical proof of the effects of Corporate Social Responsibility, Institutional Ownership, Independent Commissioners, Funding Decisions, and Investment Decisions on Profitability is the goal of this study. All of the basic and chemical manufacturing businesses listed on the IDX from 2018 to 2022 served as the study's samples. The total number of samples used in this investigation was 50 samples. In this study, purposive sampling was utilized. Multiple regression analysis is used in this exam using the SPSS. The study's findings indicate that factors including institutional ownership, independent commissioners, funding decisions, and corporate social responsibility (CSR) have little impact on profitability. Profitability, meanwhile, is influenced by investment choices.
The relationship between accounting practices and business performance: literature review study of SMEs in the service industry Rina Apriliani; Teguh Prakoso
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.249

Abstract

This literature review examines the relationship between accounting practices and business performance in small and medium-sized enterprises (SMEs) in the service industry. The study follows a systematic review methodology, including a comprehensive search of academic databases using relevant keywords and a thorough screening process to identify studies that meet the inclusion criteria. The data analysis involves a thematic analysis of the selected studies, focusing on the types of accounting practices used by SMEs, the performance indicators used to measure business performance, and the strength of the relationship between accounting practices and business performance. The implications for practice suggest that SMEs in the service industry can benefit from implementing financial accounting practices to improve their business performance. However, the use of management accounting practices should be evaluated carefully. Suggestions for further research include investigating the moderating factors that affect the relationship between accounting practices and business performance, such as the external environment and the availability of resources.
Analysis Of The Influence Of Inflation, Exchange Rate And Current Transaction Deficit On Government’s Foreign Debt Rina Apriliani; Merissa Fermica Iskandar; Teguh Prakoso; Susanto; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1649

Abstract

The goal of the study is to evaluate the impact of Indonesia’s government foreign debt on the country’s current account deficit, exchange rate, and inflation before and after the world financial crisis. Ordinary Least Squares (OLS) is the analytical technique used. According to regression analysis, the current account deficit, currency rate, inflation, and the global financial crisis account for 90% of the official foreign debt. The analysis’ findings indicate that the exchange rate and the current account deficit have a negative and considerable impact on the government’s foreign debt. The Indonesian government debt is strongly and favorably influenced by the inflation rate.
A COMPREHENSIVE STUDY OF SOCIAL AND ECONOMIC TURMOIL: IMPLICATIONS OF THE PROPOSED 40-75 PERCENT ENTERTAINMENT TAX HIKE IN INDONESIA Zainal Arifin; Silvia Ekasari; Dinda Ayu Izmi; Fenny Noor Salam; Teguh Prakoso
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This comprehensive study delves into the multifaceted implications of Indonesia's proposed 40-75 percent entertainment tax hike, shedding light on the intricate social and economic landscape it unveils. Focusing on sectors like spas, bars, nightclubs, and karaoke joints, the proposed tax has elicited significant opposition from businesses and workers, triggering concerns about its impact on Indonesia's society. From an economic perspective, spa owners, particularly in Bali, have contested the tax increase, emphasizing potential job losses and economic fallout beyond business owners. The study reveals the profound social implications, emphasizing the threat to financial stability for individuals like Murniyati, a taxi driver dependent on the entertainment sector. Government responsiveness to these concerns, as indicated by a delayed tax hike pending evaluation, reflects a commitment to holistic assessment. Situating the tax within Indonesia's economic policies, the study calls for a balanced approach that considers the interdependencies within the entertainment sector. A legal perspective highlights court challenges, adding a layer of uncertainty for businesses. Regional and demographic differentials, global economic considerations, cultural dimensions, and digital discourse are explored, offering a comprehensive understanding. In exploring societal ramifications, the study considers entertainment services' cultural and social value, emphasizing the need for policies to preserve cultural diversity. The economic landscape is examined for potential ripple effects on employment, and alternative fiscal measures are proposed for a balanced approach. Historical contexts and fairness assessments contribute to a forward-looking perspective.
Analysis of The Influence of Information, Access to Credit and Transparency of Government Policies on Small Medium Enterprises Performance Soleh Soleh; Rina Apriliani; Muhammad Hery Santoso; Teguh Prakoso; Erasma Erasma
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11115

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis tingkat akses usaha kecil dan menengah terhadap kredit. Metode yang digunakan meliputi survei dan observasi. Analisis data menggunakan univariat dan bivariat. Hasil analisis mengungkapkan beberapa tantangan yang dihadapi pelaku bisnis, terutama dalam memperoleh pendanaan yang diperlukan untuk pertumbuhan bisnisnya. Banyak dari mereka juga merasa tidak percaya terhadap sistem keuangan yang dapat menghambat akses mereka terhadap pembiayaan. Meskipun sebagian besar perusahaan mengalami tingkat permintaan yang negatif dan memiliki ekspektasi pesimistis terhadap kondisi investasi, namun ada juga sebagian kecil yang optimis terhadap perkembangan bisnisnya di masa depan.
PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020-2022 Teguh Prakoso; Rico Wijaya Z; Nela Safelia
Jambi Accounting Review (JAR) Vol. 4 No. 3 (2023): Jambi Accounting Review (JAR)
Publisher : Jurusan Akuntansi FEB Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jar.v4i3.27575

Abstract

Penelitian ini berjudul pengaruh penerapan good corporate governance terhadap kinerja keuangan perusahaan perbankan yang terdaftar di bursa efek Indonesia tahun 2020-2022. Tujuan penelitian ini adalah untuk menganalisis pengaruh secara simultan dan parsial good corporate governance terhadap kinerja keuangan perusahaan perbankan yang terdaftar di bursa efek Indonesia tahun 2020-2022. Metode ipengumpulan idata iyang idigunakan dalam penelitian ini iadalah metode idokumentasi dengan anilisis regresi linier berganda. Berdasarkan hasil penelitian menunjukan bahwa secara simultan variabel dewan komisaris, dewan direksi, komite audit, dan kepemilikan institusional secara Bersama-sama berpengaruh terhadap kinerja keuangan perbankan yang terdaftar di bursa efek Indonesia tahun 2020-2022. Pengaruh secara parsial menunjukkan bahwa variabel dewan komisaris, dewan direksi, dan kepemilikan institusional berpengaruh positif teradap kinerja keuangan, sedangkan komite audit tidak berpengaruh terhadap kinerja keuangan perusahaan perbankan yang terdaftar di bursa efek Indonesia tahun 2020-2022.
Structural Model Analysis of The Relationship Between Cross-National Trade, Use of Technology and Labor Costs Moh. Samsul Arifin; Teguh Prakoso; Aprilya Dwi Yandari; Rina Apriliani; Abdurohim
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.351

Abstract

This research aims to quantify the costs of job mobility, emphasizing the differences in costs faced by workers with different qualifications. Our analysis uses the Ordinary Least Squares and Instrumental Variables. The impact of trade and technological reforms on workers' welfare is largely dependent on the level of economic flexibility. In this context, high labor mobility costs become an important factor in analyzing the impact of trade policies. Despite workers' high mobility between job sectors, traditional theory suggests that this flexibility may not be as strong due to the greater influence of non-financial factors. This suggests that there needs to be a different policy approach to managing the impact of trade and technology reforms to ensure worker well-being and overall economic stability. Trade and technology reforms often result in increased efficiency, but they also incur certain costs. The finding that unskilled workers have higher mobility costs than semi-skilled workers is interesting, as it suggests that there are greater barriers for unskilled workers to move between employment sectors. The impact of slow adjustments in the labor market due to high mobility costs is also important, as this indicates that the economy takes a long time to adapt to changes, both from trade and technological reforms. This has long-term implications for the well-being of negatively affected workers, depending on the particular model parameters. It is important to continue to deepen our understanding of the costs of mobility and labor market adjustment, as this will help in designing better policies to support workers impacted by economic reform and change.
Analysis of The Relationship Between Information System Management, Demand Management, Revenue and Profit Management in Logistics Industries Sultantio Hutabarat, Arnold; Umi Setyorini; Dede Rustaman; Teguh Prakoso; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.529

Abstract

This study aims to investigate the application of the philosophy in the land cargo transportation sector. Researchers researched two companies in this sector: a courier service company and a truck-based goods transportation company. Semi-structured interviews were conducted with both companies to understand more about their operations, including reservation policies, prices, clients, etc. We also paid two visits to the company. We processed the data using the MS Excel Office program. The research results revealed that the studied company, the courier service company, adhered to a rigid pricing structure without taking the year into account, while the goods transportation company set prices based on distance without using historical data or demand per period. Additionally, we discovered errors in data recording at freight transportation companies, leading to the loss of crucial information. We propose performance indicators for both sectors, drawing from indicators used in other industries. Freight companies create segmentation based on months of the year, days of the week, and distance groups to enable better pricing strategies. However, analysis of the indicator calculation graph shows that the company does not sometimes charge a proportional price per kilometer traveled and does not segment by periods of the year. Thus, it is advisable to implement these practices to maximize company revenue.
Analysis Of Determinant Factors Quality Of Financial Reporting Of Regional Financial Management Work Units In Indonesia Prakoso, Teguh; Rina Apriliani; Pandu Adi Cakranegara; Alfiana; Ratnawita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2271

Abstract

This study intends to investigate the effects on the quality and value of financial report information of human resource quality, internal control systems, government accounting standards implementation, use of regional financial accounting information systems, and accounting knowledge. This study examines relationships between causes and effects. Questionnaires are used to collect data. The research's population consists of all employees who have employed information systems to do their jobs. With a sample size of 100, the sampling strategy is non-probability sampling. Multiple linear regression analysis was employed as the analytical technique in this study. The study's result demonstrates that a number of variables have varying effects on the informational usefulness and quality of regional financial reports. First off, there isn't much of an impact from the caliber of human resources. Furthermore, there is no notable impact from the internal control system. Third, the information value and quality of regional financial reports are greatly impacted by the use of government accounting rules. Fourth, there is no discernible impact from using regional financial accounting information systems. Fifth, the informational value of regional financial reports is greatly impacted by one's grasp of accounting. Overall, each of these variables affects regional financial reports' information value and quality at the same time, highlighting the need of effective management in these areas for raising the caliber of regional financial data.