Jurnal Manajemen Komunikasi
Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed

Internal communication strategies of startup in shaping a productive organizational communication climate

Putri, Maharani Andjani (Unknown)
Wibowo, Tangguh Okta (Unknown)



Article Info

Publish Date
30 Apr 2025

Abstract

XYZ company has successfully ranked among the top fifteen start-ups with the best DEI (Diversity, Equity, Inclusion) reputation in Indonesia, as recognized by CakeResume. This achievement was made possible through the company’s strategic use of internal communication to cultivate a positive organizational communication climate. This study aims to provide a deeper understanding of effective internal communication strategies for shaping the organizational communication climate. The research is qualitative and descriptive, employing a case study method within a post-positivistic paradigm. Data was collected through interviews with individuals actively involved in managing internal communication at XYZ company. The findings reveal that a structured, culture-centered internal communication strategy is a key factor in XYZ company’s success in creating an inclusive communication climate that supports diversity and ensures equality in the workplace. XYZ company’s internal communication strategy reflects the organizational culture through leadership behavior, the Idea Box program, internal bonding activities, training sessions, self-development content, town hall events, and regular evaluations via internal surveys. XYZ company’s internal communication strategy plays a significant role in shaping an inclusive organizational communication climate. Inclusive leadership, employee potential development, and open communication serve as the main pillars in fostering a work environment that is both adaptive and responsive to dynamic changes.

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Journal Info

Abbrev

manajemen-komunikasi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually ...