Putri, Maharani Andjani
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Internal communication strategies of startup in shaping a productive organizational communication climate Putri, Maharani Andjani; Wibowo, Tangguh Okta
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.58698

Abstract

XYZ company has successfully ranked among the top fifteen start-ups with the best DEI (Diversity, Equity, Inclusion) reputation in Indonesia, as recognized by CakeResume. This achievement was made possible through the company’s strategic use of internal communication to cultivate a positive organizational communication climate. This study aims to provide a deeper understanding of effective internal communication strategies for shaping the organizational communication climate. The research is qualitative and descriptive, employing a case study method within a post-positivistic paradigm. Data was collected through interviews with individuals actively involved in managing internal communication at XYZ company. The findings reveal that a structured, culture-centered internal communication strategy is a key factor in XYZ company’s success in creating an inclusive communication climate that supports diversity and ensures equality in the workplace. XYZ company’s internal communication strategy reflects the organizational culture through leadership behavior, the Idea Box program, internal bonding activities, training sessions, self-development content, town hall events, and regular evaluations via internal surveys. XYZ company’s internal communication strategy plays a significant role in shaping an inclusive organizational communication climate. Inclusive leadership, employee potential development, and open communication serve as the main pillars in fostering a work environment that is both adaptive and responsive to dynamic changes.