PINISI Discretion Review
Volume 8, Issue 2, March 2025

The Effect Of Promotion And Service Quality On Consumer Purchase Decisions Using Delivery Services At J&T Express Drop Point Bintaro South Tangerang

Indrawan, Yossy Wahyu (Unknown)
Jasmani, Jasmani (Unknown)
Triyadi, Triyadi (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

This study aims to determine the effect of promotion and service quality on consumer purchasing decisions using delivery services at J&T Express Drop Point Bintaro Tangerang Selatan. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study showed that promotion had a significant effect on consumer purchasing decisions by 48.8%, the hypothesis test obtained t count> t table or (9.543> 1.985). Service quality had a significant effect on consumer purchasing decisions by 44.5%, the hypothesis test obtained t count> t table or (8.824> 1.985). Promotion and service quality simultaneously had a significant effect on consumer purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2 and a contribution of 62.0%, the hypothesis test obtained F count> F table or (78.337> 2.700).

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Journal Info
PINISI Discretion Review
Website

Abbrev

UDR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, ...