Jurnal Bisnis Manajemen dan Akuntansi
Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025

Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo

Retno Indah Sulistyorini (Unknown)



Article Info

Publish Date
08 Feb 2025

Abstract

The aim of the study was to analyze whether the variables of fuel oil quality, My Pertamina application quality and service quality have an influence on consumer satisfaction which was carried out at gas station 4457517 in Sukoharjo Regency. The method used in this research is a quantitative analysis assisted by the SPSS application. In this study, the collection was carried out by distributing questionnaires using a sample of 50 customers at the gas station 44.575.17 Sukoharjo. The results of the research obtained show that all independent variables, namely the quality of fuel oil, the quality of my pertamina application and the quality of service have an effect on customer satisfaction. Based on the results obtained from the research that has been carried out, the results show that the quality of fuel oil, the quality of my pertamina applications and the quality of service simultaneously have an influence on customer satisfaction.

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Journal Info

Abbrev

BISMAK

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis Manajemen dan Akuntansi dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Bisnis, Manajemen, Kewirausahaan , Akuntansi dan Perpajakan. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu ...