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Retno Indah Sulistyorini
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Economics, Econometrics & Finance

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Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo Retno Indah Sulistyorini
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3096

Abstract

The aim of the study was to analyze whether the variables of fuel oil quality, My Pertamina application quality and service quality have an influence on consumer satisfaction which was carried out at gas station 4457517 in Sukoharjo Regency. The method used in this research is a quantitative analysis assisted by the SPSS application. In this study, the collection was carried out by distributing questionnaires using a sample of 50 customers at the gas station 44.575.17 Sukoharjo. The results of the research obtained show that all independent variables, namely the quality of fuel oil, the quality of my pertamina application and the quality of service have an effect on customer satisfaction. Based on the results obtained from the research that has been carried out, the results show that the quality of fuel oil, the quality of my pertamina applications and the quality of service simultaneously have an influence on customer satisfaction.
Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo Retno Indah Sulistyorini
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3096

Abstract

The aim of the study was to analyze whether the variables of fuel oil quality, My Pertamina application quality and service quality have an influence on consumer satisfaction which was carried out at gas station 4457517 in Sukoharjo Regency. The method used in this research is a quantitative analysis assisted by the SPSS application. In this study, the collection was carried out by distributing questionnaires using a sample of 50 customers at the gas station 44.575.17 Sukoharjo. The results of the research obtained show that all independent variables, namely the quality of fuel oil, the quality of my pertamina application and the quality of service have an effect on customer satisfaction. Based on the results obtained from the research that has been carried out, the results show that the quality of fuel oil, the quality of my pertamina applications and the quality of service simultaneously have an influence on customer satisfaction.
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