RUBINSTEIN
Vol. 3 No. 2 (2025): RUBINSTEIN (juRnal mUltidisiplin BIsNis Sains TEknologI & humaNiora)

Forecasting Tourism Demand: A Bibliometric Review of Trends, Methodologies, and Big Data Integration (2015-2024)

Aryadewa Satyagraha (Unknown)
Yusuf Kurnia (Unknown)



Article Info

Publish Date
02 Jun 2025

Abstract

This study aims to provide a bibliometric review of trends, methodologies, and the integration of big data in Tourism Demand forecasting from 2015 to 2024. Bibliometric analysis is conducted to map the development of literature focusing on the latest techniques in Tourism Demand forecasting, with an emphasis on the application of big data and Artificial Intelligence technologies, particularly deep learning models based on CNN and LSTM. Data cleaning was performed using OpenRefine, while keyword clustering and visualization were carried out with VOSviewer to identify key trends in this research. The analysis shows a significant surge in publications related to deep learning and big data since 2018, peaking in 2020. Deep learning models, such as CNN and LSTM, have begun to dominate Tourism Demand forecasting research due to their ability to handle non-linear patterns that traditional models cannot address. Additionally, the increased use of real-time data, such as "Google Trends" and "social media," reflects a shift towards utilizing big data in Tourism Demand forecasting. These findings provide valuable insights for practitioners and policymakers to plan policies and allocate resources in the dynamic tourism sector by integrating advanced technologies.

Copyrights © 2025






Journal Info

Abbrev

rubin

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

RUBINSTEIN juRnal mUltidisiplin BIsNis Sains TEknologI & humaNiora adalah jurnal yang menerbitkan artikel penelitian yang meliputi bidang ilmu multidisiplin, yang mencangkup Bisnis, Sains & Teknologi dan Sosial & Humaniora. Jurnal RUBINSTEIN menerima manuskrip atau naskah artikel dalam bidang riset, ...