Business Innovation and Entrepreneurship Journal
Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)

Human Resource Management Strategy in Community-Based Tourism Business in Lake Toba Area

Yudhistira, Prima (Unknown)
Daryana, Aditiya Pratama (Unknown)

Article Info

Publish Date
18 May 2024

Abstract

This study aims to explore human resource management (HRM) strategies applied in community-based tourism businesses in the Lake Toba area. Using a qualitative descriptive-exploratory approach, data were collected through in-depth interviews, participant observation, and document analysis involving tourism actors in three tourism villages: Tipang, Lumban Bulbul, and Sigapiton. The results showed that HRM strategies are still informal and highly dependent on local institutional capacity and external support. Effective practices are characterized by the existence of structured community organizations, ongoing training, and multi-party collaboration. This study concludes that community-oriented HRM that is adjusted to local values ​​plays an important role in improving service quality, institutional sustainability, and community economic empowerment.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...