Article Per Year (5 Year)
p-Index From 2021 - 2026
1.671
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Manajemen dan Bisnis Jurnal Manajemen Bisnis Kewirausahaan Central Publisher Journal of Event, Travel and Tour Management Jurnal Kemitraan dan Pengabdian
Yudhistira, Prima
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mechanical Engineering Physics Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Integration of the Pentahelix Concept in the Development of Tourism Based Halal Culinary Business Daryana, Aditiya Pratama; Yudhistira, Prima
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.944

Abstract

This study aims to analyze the integration of the Pentahelix model in the development of halal culinary businesses based on tourism destinations in Indonesia. The research objects include three halal tourism villages: Nusa Lhoknga (Aceh), Perlang (Bangka Tengah), and Aeng Tong-Tong (Madura). Employing a qualitative descriptive approach and multiple case studies, data were collected through in-depth interviews, participatory observation, and program documentation. The results reveal that cross-sector collaboration involving government, academics, business, community, and media is crucial to strengthening the halal culinary ecosystem. Four collaboration models were identified, showing the dominant role of local communities and regulatory support in ensuring program sustainability. This research contributes to the conceptual development of the Pentahelix model in value-based creative economies and offers a practical framework for sustainable halal tourism development.
Human Resource Management Strategy in Community-Based Tourism Business in Lake Toba Area Yudhistira, Prima; Daryana, Aditiya Pratama
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.950

Abstract

This study aims to explore human resource management (HRM) strategies applied in community-based tourism businesses in the Lake Toba area. Using a qualitative descriptive-exploratory approach, data were collected through in-depth interviews, participant observation, and document analysis involving tourism actors in three tourism villages: Tipang, Lumban Bulbul, and Sigapiton. The results showed that HRM strategies are still informal and highly dependent on local institutional capacity and external support. Effective practices are characterized by the existence of structured community organizations, ongoing training, and multi-party collaboration. This study concludes that community-oriented HRM that is adjusted to local values ​​plays an important role in improving service quality, institutional sustainability, and community economic empowerment.
Pengaruh Keputusan Investasi Saham pada Komunitas Investor Saham Pemula di Kota Medan Prima Yudhistira; Aditiya Pratama Daryana; Vina Gabriella Saragih
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2538

Abstract

This study investigates the influence of financial literacy, risk perception, and herding behavior on investment decisions Komunitas Saham Pemula in Medan City. As retail investors increasingly participate in the Indonesian capital market, understanding the behavioral factors that shape their decision-making becomes essential. Using a quantitative correlational approach, data were collected from 50 beginner investors selected through purposive sampling and analyzed using multiple linear regression. The findings indicate that financial literacy has a significant positive effect on investment decisions, suggesting that greater financial knowledge supports more rational and informed stock selection. Conversely, risk perception negatively affects decision-making, demonstrating that perceived risk discourages investment. Additionally, herding behavior shows a strong positive influence, indicating a tendency among beginner investors to follow market trends or peer recommendations without independent analysis. These results align with behavioral finance theory, highlighting the role of both cognitive and social factors in financial decisions. The study offers practical implications for financial educators, regulators, and investment platforms to design targeted interventions that enhance investment decision quality. The findings also underscore the need for behavioral-based investor education that addresses risk management and bias awareness among novice market participants  
PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.
PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.
MODEL MANAJEMEN INOVASI PRODUK KULINER TRADISIONAL DI ERA DIGITAL: STUDI KASUS PADA UMKM DI SUMATERA UTARA Prima Yudhistira; Aditiya Pratama Daryana
Journal Central Publisher Vol 3 No 3 (2025): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v3i3.617

Abstract

Latar Belakang : Inovasi merupakan elemen penting dalam menjaga keberlanjutan dan daya saing UMKM, khususnya di sektor kuliner tradisional yang sarat nilai budaya. Tujuan : Penelitian ini bertujuan untuk merumuskan model manajemen inovasi produk kuliner tradisional di era digital melalui studi kasus pada UMKM di Sumatera Utara. Metode : Pendekatan kualitatif digunakan dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi terhadap pelaku UMKM di Kota Medan, Kabupaten Toba, dan Deli Serdang. Hasil dan Pembahasan : Hasil penelitian menunjukkan bahwa pelaku UMKM melakukan inovasi melalui lima tahapan utama: eksplorasi nilai budaya lokal, perumusan inovasi produk, digitalisasi proses bisnis, implementasi adaptif, dan evaluasi berkelanjutan. Inovasi yang dilakukan tidak hanya mencakup produk dan kemasan, tetapi juga strategi promosi dan distribusi berbasis teknologi digital. Kesimpulan : Temuan ini dirumuskan dalam bentuk model manajemen inovasi yang bersifat siklis dan aplikatif, yang dapat dijadikan pedoman oleh pelaku UMKM dan pemangku kepentingan lainnya. Model ini menjadi kontribusi terhadap pengembangan manajemen inovasi berbasis kearifan lokal di tengah transformasi digital.
Community-Based Financial Management Models in Supporting Regenerative Tourism in Samosir Regency Saragih, Vina Gabriella; Yudhistira, Prima; Daryana, Aditiya Pratama
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1128

Abstract

This study aims to examine the relationship between community-based financial management models and the success of regenerative tourism in Samosir Regency, Indonesia. Using a mixed approach with sequential explanatory design, data was collected from 150 respondents and 15 key informants in six tourist villages through surveys, interviews, and document analysis. Quantitative findings show that budget participation, financial transparency, and local financial literacy have a significant effect on the effectiveness of regenerative tourism. The thematic analysis also highlights the role of customary institutions and social beliefs in strengthening village financial governance. This research resulted in a contextual logic model that integrates community-based financing with environmental, cultural, and institutional regeneration. These findings contribute to the development of participatory governance theory and provide practical implications in building an inclusive tourism finance system.
Implementasi Konsep Research by Customer untuk Desain Produk UMKM pada Mahasiswa Pendidikan Tata Boga Universitas Negeri Medan Aditiya Pratama Daryana; Prima Yudhistira; Nirmalasari; Vina Gabriella Saragih; Karl Frizts Pasaribu; Deddy Ray Girsang
Jurnal Kemitraan dan Pengabdian Vol. 1 No. 2 (2025): DESEMBER
Publisher : PT Arfa Digital Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/jurnamitra.v1i2.30

Abstract

UMKM kuliner di Indonesia, khususnya di Medan, menghadapi tantangan besar dalam hal inovasi produk dan pemasaran yang relevan dengan kebutuhan pasar. Banyak pelaku UMKM yang masih bergantung pada produk tradisional dan metode pemasaran konvensional, yang menyebabkan keterbatasan dalam daya saing produk mereka. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan kompetensi mahasiswa Pendidikan Tata Boga Universitas Negeri Medan dalam menerapkan konsep Research by Customer (RbC) dan membantu UMKM dalam mengembangkan produk kuliner yang sesuai dengan preferensi konsumen serta memanfaatkan pemasaran digital. Metode yang digunakan meliputi pelatihan riset pasar, pengembangan produk berbasis data konsumen, dan penerapan strategi pemasaran digital melalui media sosial dan platform e-commerce. Hasil dari kegiatan ini menunjukkan bahwa mahasiswa berhasil meningkatkan pemahaman mereka tentang riset konsumen dan desain produk, sementara UMKM berhasil mengembangkan produk yang lebih inovatif dan sesuai dengan kebutuhan pasar. Pemasaran digital yang diterapkan juga memberikan dampak signifikan terhadap peningkatan penjualan UMKM sebesar 30% dan peningkatan jangkauan pasar melalui media sosial dan e-commerce. Kegiatan ini memberikan kontribusi positif bagi UMKM dengan meningkatkan daya saing produk mereka dan membantu mahasiswa dalam mengaplikasikan pengetahuan mereka secara praktis. Secara keseluruhan, program ini berhasil mencapai tujuan yang diharapkan dan memberikan manfaat berkelanjutan bagi mitra UMKM serta mahasiswa yang terlibat.
Integration of Tourism Resource Management Based on Local Wisdom and Digital Technology: Sustainable Development Strategy in Lake Toba Aditya pratama Daryana; Fatma tresno Ingtyas; Prima yudhistira
Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Vol. 10 No. 2 (2025): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i2.6114

Abstract

This research examines the integration of local wisdom and digital technology in the sustainable tourism development of Lake Toba, Indonesia. The purpose of this study is to explore how the combination of local cultural heritage and digital tools can contribute to the sustainable management of tourism resources in the region. The research aims to provide insights into the role of technology in promoting cultural tourism while preserving the authenticity of local traditions and the environment. A qualitative research approach was employed to gather data through in-depth interviews and focus group discussions (FGD). A total of 15 informants, including tourism managers, local community members, and government officials, were involved in the study. Data were analyzed using thematic analysis to identify key themes and relationships between the integration of local wisdom and digital technology in the context of sustainable tourism. The results indicate that digital technology, particularly social media platforms and mobile applications, plays a significant role in promoting Lake Toba as a tourist destination, improving accessibility, and enhancing tourism experiences. However, the study also found that the integration of digital tools must be done carefully to avoid commodifying the local culture and to ensure the preservation of traditional values. Furthermore, the research highlights the importance of local community involvement in tourism management, as local wisdom is essential in maintaining the cultural identity and environmental sustainability of the area. This study contributes to the understanding of how the balance between digitalization and cultural preservation can create a sustainable tourism model that benefits both the local community and the environment. The findings suggest that collaborative efforts between local communities, tourism managers, and government institutions are necessary to promote sustainable tourism that respects local culture and promotes environmental conservation.
Persepsi Pengunjung terhadap Gelar Melayu Serumpun sebagai Daya Tarik Wisata Budaya di Kota Medan Prima Yudhistira; Aditiya Pratama Daryana; Vina Gabriella Saragih
Journal of Event, Travel and Tour Management Vol.6 No.1 (2026)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v6i1.2238

Abstract

This study aims to explore visitors' perceptions of Gelar Melayu Serumpun as a cultural tourism attraction in Medan. Gelar Melayu Serumpun is a cultural event that showcases various elements of Malay arts, cuisine, and crafts to introduce and preserve Malay culture in North Sumatra. Using a qualitative approach with in-depth interviews and participatory observation, the research analyzes visitors’ experiences and perceptions of the event. A total of 15-20 visitors from diverse backgrounds were selected as research subjects. The results show that the majority of visitors highly appreciate the cultural diversity presented, particularly in terms of Malay cuisine and craft exhibitions, which reflect the heritage of Malay culture. The event was considered successful in providing visitors with a deep understanding of Malay values and history. However, there are areas that need improvement, such as broader promotion outside Medan, which visitors believe would attract more international tourists. Additionally, visitors expressed a desire for more direct interaction with the cultural community, such as workshops or learning sessions on traditional craft-making and cuisine. Based on these findings, it is recommended that the event organizers enhance international promotion and improve facilities such as parking areas and seating. This study provides valuable insights for the development of cultural tourism in Medan and offers recommendations to enhance the quality of existing cultural events, while strengthening Medan's appeal as a competitive cultural tourism destination. Keywords: Gelar Melayu Serumpun; cultural tourism; visitors’ perceptions; traditional arts; Malay cuisine
Co-Authors Aditiya Pratama Daryana Damanik, M. A. Jaya Deddy Ray Girsang Fatma Tresno Ingtyas Karl Frizts Pasaribu Nirmalasari Vina Gabriella Saragih