<![CDATA[This study aims to describe the use of the Arabic language in conveying Islamic da'wah through social media in the rapidly evolving digital era. Arabic, as the language of the Qur'an and Hadith, plays a central role in the structure of Islamic teachings and religious communication. Alongside the transformation of da'wah media from conventional platforms to digital ones, there arises a need to adapt Islamic messages to digital formats, including language use. Social media offers an expansive interactive space that can reach cross-generational audiences. In this context, Arabic serves not only as a symbol of religiosity but also as a strategic component in reinforcing the authority of da'wah messages. This research employs a qualitative descriptive method, utilizing literature studies and observations of Arabic-language digital da'wah content. The findings indicate that using Arabic on social media enhances the credibility and attractiveness of da'wah content when presented creatively, adaptively, and contextually. Moreover, Arabic language usage reflects a strong Islamic identity and creates emotional connections with religiously inclined audiences. The study recommends equipping digital preachers with training to master Arabic functionally and communicatively while ensuring a socially relevant and user-friendly digital approach.]]>
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