JPLED
Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)

Educational Marketing Strategies Through Facebook and WhatsApp in Increasing Sales and Business Literacy in Home-Based Convection Businesses (Case Study: Ais Collection)

Saida Aprilia (Unknown)
Manah Tarman (Unknown)

Article Info

Publish Date
26 May 2025

Abstract

This study aims to determine the marketing strategy of Konveksi Ais Collection via Facebook and WhatsApp and its impact on increasing sales. Using a descriptive qualitative approach, data obtained through interviews, observation, and documentation. The results of the study show that marketing through social media is effective in increasing sales. Before using this strategy, sales reach 150–160 products per month, and increased to 200–270 products after digital marketing was implemented. This strategy also has a positive impact on operations and employees.

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Journal Info
JPLED
Website

Abbrev

jpled

Publisher

Global Action and Education for Society

Subject

Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Journal of Practice Learning and Educational Development is an open access, peer-reviewed, scientific journal published by GAES (Global Action and Education for Society). The aim of this journal is to publish articles dedicated to the latest outstanding developments in the field of education. It ...