AGRISAINS: Jurnal Ilmiah Magister Agribisnis
Vol 7, No 1 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian di Kierantea Tea & Coffee House Binjai

Pasaribu, Bonardo (Unknown)
Abdina, Muhammad Fadly (Unknown)

Article Info

Publish Date
04 Jun 2025

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions at Kierantea Tea Coffee House. This research method uses mixed methods (qualitative and quantitative research). The results of this study indicate that price has a positive and significant effect on purchasing decisions with a Thitung Ttabel value of 3,344 2,011 and a significance value of 0.002 0.05, product quality has a positive and significant effect on purchasing decisions with a Thitung Ttabel value of 4,100 2,011, a significance value of 0.001 0.05, and simultaneously price and product quality have a positive and significant effect on purchasing decisions by 72.3% and the rest is influenced by other factors.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AGRISAINS: Jurnal Ilmiah Magister Agribisnis
Website

Abbrev

Publisher

Universitas Medan Area

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

AGRISAINS: Jurnal Ilmiah Magister Agribisnis is a scientific journal that published articles in an agricultural field which focus on agribusiness, agricultural economics, agricultural policy, and entrepreneurship. This Journal is published by Magister of Agribusiness, Universitas Medan Area in ...