<![CDATA[This study explores the self-representation strategies of Communication students at Universitas Muhammadiyah Klaten on social media, using Erving Goffman's dramaturgy theory as a framework. With the rise of social media platforms like Instagram and TikTok, students have increasingly used these platforms to build their identities for personal branding, social recognition, and professional growth. The research employed a qualitative descriptive approach, utilizing in-depth interviews, participatory observation, and document analysis to understand students' behaviors in managing their digital identities. The findings revealed that students curate and edit their content to create idealized versions of themselves, often influenced by social pressures and trends. The study concludes that while social media serves as a tool for personal branding and social interaction, students must balance authenticity with the pressures of digital self-presentation. Educational institutions should help students manage their digital identities in a healthy and responsible way.]]>
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