Jurnal Ilmiah Universitas Batanghari Jambi
Vol 15, No 4 (2015): Desember

SIKAP REMAJA TERHADAP IKLAN KONDOM

Yunan Surono (Unknown)

Article Info

Publish Date
16 Feb 2017

Abstract

Advertising is growing rapidly as mass media done. Television is one of the most favorable medium of advertising because of its ability to show the visualization, both the audio. DKT Indonesia, as an advertiser, uses the Television Commercial with an animation concept to communicate their product and also the message, which is dedicated for adolescents. Based on the reality, the subject of this research is Jambi City adolescent, which the average age is 10 until 24 years old. Researcher wants to know the attitude of adolescents to Condom Television Commercial. The result said that the attitude of adolescents was neutral, which is the cognitive and affective level are neutral, but the behavioral is negativeKey Word: Condom Television Commercial

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...