<![CDATA[Digital transformation has driven a shift in transactions from traditional systems to e-commerce platforms, which have become the cornerstone of the digital economy. However, existing e-commerce platforms often fail to fully meet the needs of SMEs, particularly regarding flexible withdrawal of sales proceeds and consumer education about products. This study aims to design a website-based e-commerce application with the main features of a flexible fund withdrawal system and product education. This system is developed using the Waterfall System Development Life Cycle (SDLC) model. The implementation of the application creation uses the Laravel framework integrated with the Midtrans API for secure and flexible payment management. This application is equipped with various features, such as product catalogs, shopping carts, order tracking, and reviews, with functional testing carried out through black-box testing methods to ensure the application meets user needs. The results of the study show that web-based e-commerce applications are able to support flexible transactions, expand market reach, and strengthen the local e-commerce ecosystem. From this study, it can be concluded that website design plays an important role in answering challenges, especially increasing the security and convenience of direct fund withdrawal transactions for SMEs.]]>
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