Jurnal Ekonomi dan Bisnis Digital
Vol 4 No 1 (2025): JURNAL EKONOMI DAN BISNIS DIGITAL

Pengaruh Brand Image, Product Quality dan Presepsi Harga Terhadap Minat Beli Iphone di Cilacap

Prasetyo Nugroho, Ade (Unknown)
Khasanah, Nur (Unknown)

Article Info

Publish Date
22 Apr 2025

Abstract

This study aims to test and determine the effect of Brand Image, Product Quality and Price Perception on Interest in Buying an Iphone in Cilacap Regency. This research was conducted on the people of Cilacap Regency who use an Iphone. Data collection was carried out through distributing questionnaires to 100 respondents. This study uses analytical techniques, namely descriptive and statistical analysis including validity tests, reliability tests, classical assumption tests, hypothesis testing and multiple regression analysis. Software technique used is using SPSS version 25 for windows. The hypothesis results obtained show that partially and Simultaneously Brand Image, Product Quality, and Price Perception have an effect on Purchase Intention.

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Journal Info
Jurnal Ekonomi dan Bisnis Digital
Website

Abbrev

ekobil

Publisher

PT. Smart Training Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

EKOBIL is intended to be the journal for publishing articles reporting the results of research and review article. The EKOBIL invites manuscripts in the various topics include, but not limited to, functional areas of Financial Management, Human Resources Management, Strategy Management, and ...