Jurnal Samudra Ekonomi dan Bisnis
Vol 16 No 2 (2025): JSEB

Pengaruh Harga dan Kualitas Produk terhadap Minat Beli dan Keputusan Pembelian Brand Erigo pada Masyarakat Kota Depok

Sundari, Wulan (Unknown)
Lailla, Nor (Unknown)

Article Info

Publish Date
08 Apr 2025

Abstract

The purpose of this study was to determine the effect of price and product quality on purchasing interest, and to determine the effect of price and product quality on purchasing decisions. This descriptive quantitative study used a purposive sampling technique, with a sample of 200 respondents using Erigo products in Depok City. The SmartPLS tool was used to analyze the data. The results showed that there was a positive and significant effect of price and product quality on purchasing interest, and there was a positive and significant effect of price and product quality on purchasing decisions. Overall, the results of this study prove that price and product quality have an effect on purchasing interest and purchasing decisions of the Erigo brand in the Depok City community.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Samudra Ekonomi dan Bisnis
Website

Abbrev

jseb

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi ...