ASEAN Marketing Journal
Vol. 16, No. 2

The Empowerment of Consumers with Disabilities: The Role of Self-Esteem, Accessibility, and Access to Information

Simanjuntak, Megawati (Unknown)
Rahmi, Fauzia (Unknown)
Dewi, Santi Utami (Unknown)



Article Info

Publish Date
31 Dec 2024

Abstract

Consumer empowerment in Indonesia remains relatively low, particularly for individuals with disabilities. This study investigates the roles of accessibility, self-esteem, and information access in empowering disabled consumers. A total of 100 participants with physical disabilities, aged 17 and older, were surveyed regarding their online and offline purchasing experiences. Data were collected via an online questionnaire and analyzed using SEM PLS. Results indicate that self-esteem and information accessibility significantly influence the empowerment of consumers with disabilities, with the Disabled Consumer Empowerment Index categorized as "not empowered." Notably, the knowledge dimension received the lowest scores based on a traffic-light system. These findings suggest that consumer protection agencies should collaborate with the government to enhance the self-determination rights of disabled consumers in Indonesia. This study contributes to the literature by emphasizing the critical factors of self-esteem, accessibility, and information access in the empowerment of consumers with disabilities.

Copyrights © 2024






Journal Info

Abbrev

publication:amj

Publisher

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...