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All Journal ASEAN Marketing Journal Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Dewi, Santi Utami
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Peningkatan Keberdayaan Konsumen Penyandang Disabilitas Rahmi, Fauzia; Simanjuntak, Megawati; Dewi, Santi Utami
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 4 No 3 (2022): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0403.302-307

Abstract

Konsumen yang berdaya adalah konsumen yang mengetahui hak dan kewajibannya sebagai konsumen, serta berani untuk menyampaikan keluhan. Penyandang disabilitas termasuk pada golongan masyarak at yang rentan dan berhak untuk menerima perlindungan khusus dari lingkungannya. Indeks keberdayaan konsumen penyandang disabilitas masuk dalam kategori tidak berdaya. Hasil skor berdasarkan traffic light system menunjukkan penyandang disabilitas memiliki skor terendah pada dimensi pengetahuan konsumen. Oleh karena itu, perlu adanya kerjasama antara lembaga perlindungan konsumen dan pemerintah untuk meningkatkan keberdayaan konsumen penyandang disabilitas di Indonesia. Salah satunya dengan meningkatkan pengetahuan konsumen terkait hak dan kewajiban konsumen.
The Empowerment of Consumers with Disabilities: The Role of Self-Esteem, Accessibility, and Access to Information Simanjuntak, Megawati; Rahmi, Fauzia; Dewi, Santi Utami
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer empowerment in Indonesia remains relatively low, particularly for individuals with disabilities. This study investigates the roles of accessibility, self-esteem, and information access in empowering disabled consumers. A total of 100 participants with physical disabilities, aged 17 and older, were surveyed regarding their online and offline purchasing experiences. Data were collected via an online questionnaire and analyzed using SEM PLS. Results indicate that self-esteem and information accessibility significantly influence the empowerment of consumers with disabilities, with the Disabled Consumer Empowerment Index categorized as "not empowered." Notably, the knowledge dimension received the lowest scores based on a traffic-light system. These findings suggest that consumer protection agencies should collaborate with the government to enhance the self-determination rights of disabled consumers in Indonesia. This study contributes to the literature by emphasizing the critical factors of self-esteem, accessibility, and information access in the empowerment of consumers with disabilities.
Co-Authors Megawati Simanjuntak Rahmi, Fauzia