Campus based microenterprises have significant growth potential but often encounter structural challenges, particularly in human resource management. This study aims to optimize the performance of human resources at Vendor Unair a student-oriented microenterprise that produces organizational merchandise through improvements in organizational structure, job descriptions, and chain of command. A descriptive qualitative method was used with a participatory approach, involving observation, informal interviews, and role simulations. Findings indicate that the business initially operated without a formal organizational structure, with task assignments handled spontaneously. After the mentoring process, a three-level organizational structure was implemented along with ten clearly defined job descriptions. These changes improved team coordination and operational efficiency. The study concludes that a participatory approach can serve as an effective managerial solution for non-formal microenterprises.
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