Analisis Profitabilitas Strategis PT Unilever Indonesia Tbk Tahun 2021–2023: Evaluasi Kinerja dan Implikasi Strategi Bisnis

Resya Rahmatu Nissa
Siti Afifaful
Syifa Nur Aulia
Saprudin Saprudin
Robbiansa Robbiansa
Ryan Akbar Maulana
Fitri Fallah Prambudini
Cahya Wahyu Kusumaningsih
Rois Kurniawan
Sarnih Safitri

Jurnal Manajemen Bisnis Kewirausahaan
Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan

This study aims to analyze the strategic profitability of PT Unilever Indonesia Tbk during the period 2021–2023. Using a descriptive quantitative approach, this study evaluates the company's financial performance through profitability ratio analysis, including Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). Data were obtained from the company's publicly available annual financial reports. The results of the analysis show a fluctuating trend in the company's profitability during the period, reflecting the impact of changing business strategies and market conditions. These findings provide insight for management in formulating more effective business strategies in the future.