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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Syifa Nur Aulia
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Economics, Econometrics & Finance

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Analisis Profitabilitas Strategis PT Unilever Indonesia Tbk Tahun 2021–2023: Evaluasi Kinerja dan Implikasi Strategi Bisnis Resya Rahmatu Nissa; Siti Afifaful; Syifa Nur Aulia; Saprudin Saprudin; Robbiansa Robbiansa; Ryan Akbar Maulana; Fitri Fallah Prambudini; Cahya Wahyu Kusumaningsih; Rois Kurniawan; Sarnih Safitri
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2083

Abstract

This study aims to analyze the strategic profitability of PT Unilever Indonesia Tbk during the period 2021–2023. Using a descriptive quantitative approach, this study evaluates the company's financial performance through profitability ratio analysis, including Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). Data were obtained from the company's publicly available annual financial reports. The results of the analysis show a fluctuating trend in the company's profitability during the period, reflecting the impact of changing business strategies and market conditions. These findings provide insight for management in formulating more effective business strategies in the future.
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja, dan Pelatihan SDM Terhadap Kinerja Karyawan Saprudin Saprudin; Siti Afifatul Atqiyah; Muhammad Kosim; Syifa Nur Aulia; Fania Dwi Zahra; Muhammad Fikri Haikal
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 3 (2025): September : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i3.1463

Abstract

This study investigates how transformational leadership, work motivation, and human resource (HR) human resources training influence employee performance across various industrial sectors in Indonesia. Improving employee performance is crucial for organizational success in an increasingly dynamic business environment. This study utilizes a quantitative survey method and involves 200 people from the manufacturing, service, and trade sectors. The data was analyzed using multiple linear regression after being collected through questionnaires. Research shows that human resource training, work motivation, and transformational leadership simultaneously and partially have a positive and significant effect on employee performance. The results indicate that organizations must enhance their inspiring leadership styles, boost employee morale through internal and external approaches, and implement sustainable training programs to improve their employees' skills. This study provides a theoretical basis for the advancement of human resource management science and offers practical benefits for human resource managers and practitioners in improving organizational efficiency.
Co-Authors Cahya Wahyu Kusumaningsih Fania Dwi Zahra Fitri Fallah Prambudini Muhammad Fikri Haikal Muhammad Kosim Resya Rahmatu Nissa Robbiansa Robbiansa Rois Kurniawan Ryan Akbar Maulana Saprudin Saprudin Sarnih Safitri Siti Afifaful Siti Afifatul Atqiyah