<![CDATA[This study aims to analyze the effectiveness of the employee engagement program in enhancing employee loyalty and job satisfaction at PT. Sam Sam Jaya Garments. Using a mixed-method approach, the study involved 303 respondents for quantitative data and 15 informants for qualitative data. Data were collected through surveys using the UWES-17, ELS-12, and JSS instruments, as well as in-depth interviews, observations, and document studies. Regression analysis showed that the employee engagement program had a positive and significant impact on employee loyalty (R²=0.587) and job satisfaction (R²=0.642). Qualitative findings revealed career development, two-way communication, reward systems, and work-life balance as key success factors of the program. The implementation of the program successfully reduced turnover from 18% to 12%, increased productivity by 15%, and improved employee satisfaction from 65% to 89%. This study provides a theoretical contribution to the development of an adaptive employee engagement model for the garment industry and a practical contribution in the form of a framework for effective engagement program implementation.]]>
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